Institut für Anglistik und Amerikanistik
The idea that there are enduring metaphors in thought, or conceptual metaphors, has brought a dramatic revolution in the multidisciplinary world of metaphor studies. Cognitive linguistic research, in particular, has been enormously successful in uncovering the vast ways in which conceptual metaphors shape thought, reasoning, metaphorical language use, and many kinds of expressive actions. But “conceptual metaphor theory” has been widely criticized by many over the past 35 years, both from scholars working within and outside of metaphor research. These criticisms have created a long “war over metaphor” that continues to be waged within metaphor and broader scholarly communities. My talk will describe the “metaphor wars” and offer my own assessments of where the conflicts now stand. I will also offer my present views on what is a conceptual metaphor, how conceptual metaphors provide major constraints on human experience, and why conceptual metaphor theory may be one of the most important advances in the history of cognitive science.
Professor Ray Gibbs (University of California, Santa Cruz)
Alexander Onysko (alexander [dot] onysko [at] aau [dot] at)