The Beauty and the Terror of Predictive Business Analytics

Prof. Mathew C. Harding  (University of California Irvine)

Big data in conjunction with artificial intelligence and machine learning are revolutionizing the potential and risk of predictive business analytics. Firms have extensive records on customer and employee behavior. While on the one hand this allows firms to deliver an increasingly sophisticated product offering that is customized to individual needs and preferences, it also has the potential to extract private information that a customer may prefer not to share. hier, um Ihren eigenen Text einzufügen

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