DEPARTMENT OF MARKETING AND INTERNATIONAL MANAGEMENT

Svenja Diegelmann B.A.,M.Sc.

Sen. Scientist Svenja Diegelmann, B.A.,M.Sc.

+43 463 2700 4044
Svenja [dot] Diegelmann [at] aau [dot] at
S.2.27

Research areas

Gesundheitsmarketing - Health Marketing
Konsumentenverhalten - Consumer Behavior
Gesundheitskommunikation - Health Communication
Gesundheitliche Vorausplanung - Advance Care Planning

ÖSTAT - Subject areas

Marketing
Health Sciences
Market research

Selected Publications

2020
Svenja Diegelmann, Katharina Ninaus, Ralf Terlutter: Distracted driving prevention: an analysis of recent UK campaigns. Journal of Social Marketing, Emerald Group Publishing Limited, Bingley, 2020,

Selected Lectures