DEPARTMENT OF MARKETING AND INTERNATIONAL MANAGEMENT

Svenja Diegelmann B.A.,M.Sc.

Sen. Scientist Svenja Diegelmann, B.A.,M.Sc.

+43 463 2700 4044
Svenja [dot] Diegelmann [at] aau [dot] at
S.2.27

Research areas

Gesundheitskommunikation - Health Communication
Gesundheitsmarketing - Health Marketing
Konsumentenverhalten - Consumer Behavior

ÖSTAT - Subject areas

Marketing
Health Sciences
Market research

Selected Lectures

2019
Fear Appeals in British Road Safety Campaigns against Mobile Phone Use While Driving: A Qualitative Content Analysis
69th Annual International Communication Association Conference
Washington D.C., 28.05.2019