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DEPARTMENT OF BUSINESS MANAGEMENT

AAU1/Department of Business Management2/Department of Marketing and International Management

Department of Marketing and International Management

Contact

Administration

Manuela Pirker

Tel.: +43 463 2700 4004
E-mail: manuela [dot] pirker [at] aau [dot] at
Room: S.2.26

Office hours

Monday-Thursday: 9 a.m. – 12 noon

Profile

The Department of Marketing and International Management focuses its research, teaching and practical activities on the market-oriented management of companies and the analysis of customer behaviour. The department is dedicated to delivering exceptional quality in the teaching it provides to students, its research and its cooperation projects with the business world. It takes an interdisciplinary approach to teaching and research and has a strong international focus.

The main research areas of the Department of Marketing and International Management are:

  • Advertising, corporate communications and media
  • International communication
  • Consumer behaviour
  • Customer trust
  • Business ethics and corporate social responsibility
  • Health marketing
  • Customer and patient satisfaction
  • Gender-based marketing

Main fields of study:

The department offers the main field of study ‘Marketing and International Management’. In the initial orientation period, the department is responsible for the marketing courses. The specialist field ‘Marketing and International Management’ deals with the principles of marketing as well as offering courses on consumer behaviour, international marketing and market research. The department runs centralised courses for the English-language International Management Master’s programme. Many of the department’s courses are taught in English.

Objectives:

The department aims to achieve an outstanding quality of teaching and research that measures up to international standards. Students in this specialist field will leave the university with a level of expertise and methodological knowledge in the field of marketing and international management that enables them to take on leadership tasks within companies. The department considers it a key objective to further the international character of the teaching and research at the Alpen-Adria-Universität Klagenfurt.

News

Ateesha SethiaPrivat

Passion for language and culture

6. October 2021/in News Marketing and International Management, WiWi studieren-Stories/by WiWi Studieren

Ateesha Sethia’s decision to study in Klagenfurt was a thoughtful one. After all, the student of English and American Studies and International Management, has been to over 40 countries and lived in 6 countries before choosing to stay here. After growing up in a city of 15 million people, calling herself a “big-city-person”, she values Klagenfurt as a city that offers the best of both worlds – an abundance of nature and still, all the amenities of a big city. 

Read more →

https://www.aau.at/wp-content/uploads/2021/08/Ateesha-Bild.jpg 1022 2160 WiWi Studieren https://www.aau.at/wp-content/uploads/2015/09/aau-logo-300x110-300x110without-background3-300x110.png WiWi Studieren2021-10-06 07:37:442021-12-21 13:37:43Passion for language and culture
Prof. Dr. Ralf Terlutter and Svenja Diegelmann at ICA Conference in Washington D.C.

69th Annual International Communication Association (ICA) Conference in Washington D.C.

12. June 2019/in News Marketing and International Management/by Andrea Ettinger

The 69th Annual International Communication Association (ICA) Conference took place from 24 – 28 May 2019 in Washington D.C., USA.

Read more →

https://www.aau.at/wp-content/uploads/2019/06/IMG_9054-1-e1560320458719.jpg 1653 1506 Andrea Ettinger https://www.aau.at/wp-content/uploads/2015/09/aau-logo-300x110-300x110without-background3-300x110.png Andrea Ettinger2019-06-12 08:26:452019-06-14 15:51:5369th Annual International Communication Association (ICA) Conference in Washington D.C.

WIWI Award for Excellence in Publishing 2017 awarded to Andrea Ettinger

11. December 2018/in News Marketing and International Management, News Marketing and International Management/by Andrea Ettinger

We are happy to inform that Univ.-Ass. Andrea Ettinger has been awarded the WIWI Award for Excellence in Publishing 2017. The annual award is given out by the Faculty of […]

Read more
https://www.aau.at/wp-content/uploads/2018/12/Best-Paper-Andrea-Ettinger.jpg 3632 5456 Andrea Ettinger https://www.aau.at/wp-content/uploads/2015/09/aau-logo-300x110-300x110without-background3-300x110.png Andrea Ettinger2018-12-11 15:09:532018-12-11 15:09:53WIWI Award for Excellence in Publishing 2017 awarded to Andrea Ettinger
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