Ateesha Sethia’s decision to study in Klagenfurt was a thoughtful one. After all, the student of English and American Studies and International Management, has been to over 40 countries and lived in 6 countries before choosing to stay here. After growing up in a city of 15 million people, calling herself a “big-city-person”, she values Klagenfurt as a city that offers the best of both worlds – an abundance of nature and still, all the amenities of a big city.
The Department of Marketing and International Management focuses its research, teaching and practical activities on the market-oriented management of companies and the analysis of customer behaviour. The department is dedicated to delivering exceptional quality in the teaching it provides to students, its research and its cooperation projects with the business world. It takes an interdisciplinary approach to teaching and research and has a strong international focus.
The main research areas of the Department of Marketing and International Management are:
- Advertising, corporate communications and media
- International communication
- Consumer behaviour
- Customer trust
- Business ethics and corporate social responsibility
- Health marketing
- Customer and patient satisfaction
- Gender-based marketing
Main fields of study:
The department offers the main field of study ‘Marketing and International Management’. In the initial orientation period, the department is responsible for the marketing courses. The specialist field ‘Marketing and International Management’ deals with the principles of marketing as well as offering courses on consumer behaviour, international marketing and market research. The department runs centralised courses for the English-language International Management Master’s programme. Many of the department’s courses are taught in English.
The department aims to achieve an outstanding quality of teaching and research that measures up to international standards. Students in this specialist field will leave the university with a level of expertise and methodological knowledge in the field of marketing and international management that enables them to take on leadership tasks within companies. The department considers it a key objective to further the international character of the teaching and research at the Alpen-Adria-Universität Klagenfurt.
The 69th Annual International Communication Association (ICA) Conference took place from 24 – 28 May 2019 in Washington D.C., USA.
We are happy to inform that Univ.-Ass. Andrea Ettinger has been awarded the WIWI Award for Excellence in Publishing 2017. The annual award is given out by the Faculty of […]