The Department of Marketing and International Management focuses its research, teaching and practical activities on the market-oriented management of companies and the analysis of customer behaviour. The department is dedicated to delivering exceptional quality in the teaching it provides to students, its research and its cooperation projects with the business world. It takes an interdisciplinary approach to teaching and research and has a strong international focus.
The main research areas of the Department of Marketing and International Management are:
Advertising, corporate communications and media
Business ethics and corporate social responsibility
Customer and patient satisfaction
Main fields of study:
The department offers the main field of study ‘Marketing and International Management’. In the initial orientation period, the department is responsible for the marketing courses. The specialist field ‘Marketing and International Management’ deals with the principles of marketing as well as offering courses on consumer behaviour, international marketing and market research. The department runs centralised courses for the English-language International Management Master’s programme. Many of the department’s courses are taught in English.
The department aims to achieve an outstanding quality of teaching and research that measures up to international standards. Students in this specialist field will leave the university with a level of expertise and methodological knowledge in the field of marketing and international management that enables them to take on leadership tasks within companies. The department considers it a key objective to further the international character of the teaching and research at the Alpen-Adria-Universität Klagenfurt.
https://www.aau.at/wp-content/uploads/2019/06/IMG_9054-1-e1560320458719.jpg16531506Andrea Ettingerhttps://www.aau.at/wp-content/uploads/2015/09/aau-logo-300x110-300x110without-background3-300x110.pngAndrea Ettinger2019-06-12 08:26:452019-06-14 15:51:5369th Annual International Communication Association (ICA) Conference in Washington D.C.
We are happy to inform that Univ.-Ass. Andrea Ettinger has been awarded the WIWI Award for Excellence in Publishing 2017. The annual award is given out by the Faculty of Management and Economics.
The award was presented to Andrea Ettinger at the end of November for her outstanding publication with the title “Online CSR communication in the hotel industry: Evidence from small hotels“. The publication can be found in the International Journal of Hospitality Management, accessible directly here https://www.sciencedirect.com/science/article/pii/S0278431917302724.
Congratulations to this fantastic achievement!
https://www.aau.at/wp-content/uploads/2018/12/Best-Paper-Andrea-Ettinger.jpg36325456Andrea Ettingerhttps://www.aau.at/wp-content/uploads/2015/09/aau-logo-300x110-300x110without-background3-300x110.pngAndrea Ettinger2018-12-11 15:09:532018-12-11 15:09:53WIWI Award for Excellence in Publishing 2017 awarded to Andrea Ettinger
Last week, the annual conference of the research group Konsum & Verhalten took place at Leuphana Universität Lüneburg. As every year, the MIM Department’s attendance was numerous – this year Ralf Terlutter, Sonja Bidmon, Svenja Diegelmann and Anita Paggitz attended. At this conference, current research findings from the area of consumer behaviour are presented and discussed and the relations to the German-speaking research community are strengthened and extended. As always, the K&V conference was a highlight in the conference calendar of our staff. Many thanks to the organizers!
https://www.aau.at/wp-content/uploads/2018/10/Gruppe-003.jpg28484288Andrea Ettingerhttps://www.aau.at/wp-content/uploads/2015/09/aau-logo-300x110-300x110without-background3-300x110.pngAndrea Ettinger2018-10-01 09:11:172018-10-01 09:11:17The MIM Department at the annual conference of the research group Konsum & Verhalten in Lüneburg