News | Marketing and International Management

Gruppenbild der Postervorstellung des Fachbereich MIMs - Symposium Digital Health

From Work-Life Balance to ELGA Adoption: Digital Health from a Marketing Perspective (Symposium on February 20, 2026)

With a total of seven posters at the intersection of digitalization and health, the Research Group Marketing and International Management at our newly founded Department of Management was well represented at the inaugural “Digital Health” symposium on February 20, 2026. Our research expertise thus aligns well with AAU’s new research focus area.

25th International Marketing Trends Conference (IMTC) in Berlin

25th International Marketing Trends Conference (IMTC) in Berlin

The 25th International Marketing Trends Conference took place at ESCP Business School Berlin from January 16 to 17, 2026. This year’s conference, marking the 25th-anniversary, was held under the theme “Marketing and Chaos: Restoring Clarity, Trust, and Meaning in Turbulent Times.” The Research Group Marketing and International Management at the newly founded Department of Management was represented by Sonja Bidmon.

IM-Excursion 2025

MA International Management: Short Time Study Abroad in SEE/CEE (604.630, 604.631, 25S) In the summer semester, students in the Master’s program in International Management (course: Short Time Study Abroad in […]