Department of Management

Marketing and International Management

Contact

Administration

Tel.: +43 463 2700 4004
E-mail: manuela [dot] pirker [at] aau [dot] at
Room: S.2.26

Office hours

Monday-Thursday: 9 a.m. – 12 noon

Profile

The research group Marketing and International Management focuses its research, teaching and practical activities on the market-oriented management of companies and the analysis of customer behaviour. The research group is dedicated to delivering exceptional quality in the teaching it provides to students, its research and its cooperation projects with the business world. It takes an interdisciplinary approach to teaching and research and has a strong international focus.

The main research areas of the research group Marketing and International Management are:

Advertising, corporate communications and media
International communication
Consumer behaviour
Customer trust
Business ethics and corporate social responsibility
Health marketing
Customer and patient satisfaction
Gender-based marketing

Main fields of study

The research group offers the main field of study ‘Marketing and International Management’. In the initial orientation period, the research group is responsible for the marketing courses. The specialist field ‘Marketing and International Management’ deals with the principles of marketing as well as offering courses on consumer behaviour, international marketing and market research. The research group runs centralised courses for the English-language International Management Master’s programme. Many of the research group’s courses are taught in English.

Objectives

The research group aims to achieve an outstanding quality of teaching and research that measures up to international standards. Students in this specialist field will leave the university with a level of expertise and methodological knowledge in the field of marketing and international management that enables them to take on leadership tasks within companies. The research group considers it a key objective to further the international character of the teaching and research at the University of Klagenfurt.

News

Sonja Bidmon

24th International Conference on Research in Advertising (ICORIA) 2026 in Barcelona

As part of the 24th International Conference on Research in Advertising (ICORIA), which took place from 25 to 27 June 2026 at Pompeu Fabra University (Poblenou Campus) in Barcelona, Spain, researchers from all over the world exchanged views on this year’s conference theme, “Communicating Consumer Health and Wellbeing in the Digital Age”. The Research Group Marketing and International Management was also represented with several academic papers.

From left to right: Ralf Terlutter (Institute of Management, University of Klagenfurt), Christoph Hopfgartner (Head of Agricultural Trade, Lagerhaus), Michaela Lackinger (Head of HR & Marketing, Lagerhaus), Philip Hiesel (Master’s student in Business Administration), Stefan Modritsch (Head of Organisation & IT, Lagerhaus), Markus Furtenbacher (Managing Director, Lagerhaus)

Lagerhaus

Joint Master’s thesis presented: Digitalisation in the agricultural trade – a topic for the future with huge potential!

As part of a successful collaboration between the Institute of Management, Department of Marketing and International Management at the University of Klagenfurt and Unser Lagerhaus Warenhandelsgesellschaft m.b.H., Philipp Hiesel presented his Master’s thesis on digitalisation in agricultural distribution on 11 May.

Carina Rasse

IM-Excursion 2026

MA International Management: Short Time Study Abroad in SEE/CEE (604.630, 604.631, 26S)

Students in the International Management Master’s program (course: Short-Term Study Abroad in SEE/CEE, 604.630/604.631, 26S) had the opportunity this summer semester to gain economic, academic, and cultural insights into Southeast Europe and to integrate these with their existing knowledge. The week-long excursion, led by Univ.-Ass. Katrin Lisa Lingenhel and Dr. Carina Rasse, took them to Zadar, Split, and Zagreb.

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