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DEPARTMENT OF MANAGEMENT CONTROL AND STRATEGIC MANAGEMENT

AAU1/...Department of Business Management2/Department of Management Control and Strategic Management3/Department profile4/Ao.Univ.-Prof. Mag. Dr. Gernot Mödritscher

Ao.Univ.-Prof. Mag. Dr. Gernot Mödritscher

Profilbild
Ao.Univ.-Prof. Mag. Dr. Gernot Mödritscher
  • +43 463 2700 4033
  • Gernot [dot] Moedritscher [at] aau [dot] at
  • S.0.13
  • Campus-Portal profile | Courses | Research

Appointments

Appointments on request by email (please use your edu address) at gernot [dot] moedritscher [at] aau [dot] at

Students should please use their edu mail address when sending requests. Due to the GDPR and other security reasons, messages from email services such as gmail or gmx will either be automatically deleted or not answered.

Master’s thesis topics

Current master’s thesis topics (subject to availability) are announced on this page.

Tweets by GernotM
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Research areas / ÖSTAT - Subject areas
  • Business administration
  • Business management
  • Controlling
  • Customer Value Management
  • Digitalisierung im Controlling
  • Digitalisierung von Geschäftsmodellen und Digitale Transformation
  • Marketing
  • Qualitatives Unternehmenswachstum
  • Strategische Maßnahmen und Umsetzung
  • Strategisches Management
Selected Projects
  • 01/2017 - 05/2019 IMPULS-Q - Impulse für nachhaltiges qualitatives Unternehmenswachstum in Kärnten
  • 01/2000 - 12/2015 Kundenwertcontrolling (Customer Value Controlling)
  • 10/2014 - 10/2017 Monitoring of Mentoring Energy
  • 11/2011 - 11/2013 Planungsforschung 2012

Impuls Q

Selected Publications
  • 2015
  • Gernot Mödritscher, Ursula Liebhart: Kooperation als Element innovativer Geschäftsmodelle. Marketingaspekte, Trauner Verlag + Buchservice GmbH, Linz, 2015, S. 175 - 192.

  • 2014
  • Gernot Mödritscher: Planung und Controlling in Österreich. Austrian Management Review, Rainer Hampp Verlag, 4, Mering, 2014, S. 89 - 96.

  • Gernot Mödritscher, Friederike Wall: Der Schlüssel zur erfolgreichen Umsetzung der Strategie. Controlling & Management Review, 2014, S. 14 - 19.

  • 2013
  • F. Wall, G. Mödritscher, Gernot Mödritscher, Friederike Wall: Convergence and Controlling. Media and Convergence Management, Springer Verlag GmbH, Berlin, Heidelberg, New York, 2013, S. 73 - 86.

  • Ursula Liebhart, Gernot Mödritscher: Widerstand und Innovation. Kreativität, Innovation und Entrepreneurship, Springer Verlag GmbH, Berlin, Heidelberg, New York, 2013, S. 321 - 336.

  • 2012
  • Friederike Wall, Gernot Mödritscher: Integrationsnotwendigkeiten im Controlling bei der Transformation zum Lösungsanbieter. Zeitschrift für betriebswirtschaftliche Forschung - Zfbf, 2012, S. 128 - 152.

  • 2008
  • G. Mödritscher, Gernot Mödritscher: Customer Value Controlling. Gabler Verlag/GWV-Fachverlage GmbH, Wiesbaden, 2008,

  • 2007
  • S. Grabner-Kraeuter, G. Moedritscher, M. Waiguny, W Mussnig, Sonja Grabner-Kräuter, Werner Mussnig, Gernot Mödritscher, Martin Waiguny: Performance Monitoring of CRM Initiatives. Proceedings of the 40th Annual Hawaii International Conference on System Sciences (HICSS'07), IEEE, Piscataway (NJ), 2007, S. 150 - 150.

Selected Events
  • 2012
  • Track "Adaptation of Management Control Systems in turbulent times" (EURAM 2012)
    Rotterdam, 06.06.2012
Selected Lectures
  • 2016
  • THE ECONOMIC VALUE ADDED OF CUSTOMER RELATIONSHIPS – TOWARDS AN APPLICABLE APPROACH FOR CUSTOMER VALUATION
    MAR 2016 - MANUFACTURING ACCOUNTING RESEARCH CONFERENCE
    Lissabon, 16.06.2016
  • Planning and Management Accouning in Practice
    ACMAR 2016 Annual Conference for Management Accounting Research
    Vallendar, 10.03.2016
  • 2015
  • Planning and Management Accounting in Austria – Lessons Learned and developments over the past 30 years
    8TH CONFERENCE ON PERFORMANCE MEASUREMENT AND MANAGEMENT CONTROL
    Nizza, 02.10.2015
  • 2010
  • CUSTOMER VALUATION - PITFALLS, LIMITATIONS AND RESEARCH POTENTIAL
    6TH INTERDISCIPLINARY WORKSHOP ON INTANGIBLES, INTELLECTUAL CAPITAL & EXTRA-FINANCIAL INFORMATION
    Catania/Sicily, 01.10.2010
  • LIMITATIONS IN COMMON CUSTOMER VALUATION AND GUIDELINES TO FURTHER APPROACHES
    MAR 2010 - INTERDISCIPLINARY RESEARCH IN COST, PROFITABILITY AND PERFORMANCE MANAGEMENT IN MANUFACTURING, LOGISTICS AND SERVICE OPERATIONS
    Ghent/Belgium, 11.06.2010
Awards
  • Best Paper Award - 6th Research Conference on Relationship Marketing and CRM
Functions
  • 09/2010 - - 06/2011 Mitglied bei Organising Commitee: TRACK Production meets customer – The relationship between production strategies and customer value, EURAM 2011
  • 09/2011 - - 06/2012 Mitglied bei Organising Commitee: TRACK 2. Adaptation of Management Control Systems in turbulent times: EURAM 2012

  • Home
    • Department of Management Control and Strategic Management
      • Department profile
        • Leitner Stephan
        • Mödritscher Gernot
        • Rausch Alexandra
        • Wall Friederike
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        • Cluster on “Agent-based models and social interactions”
        • The Second Conference on Zero/Minimal Intelligence Agents
        • Workshop on Complex and Adaptive System Approaches in Management and Organization Science (CASMOS2021)
        • Stream: Agent-based simulation in business and economics (EURO2019)
        • Track: Agent-based models and computational economics (AMASES2019)
        • Track on “Heterogeneous and diverse economic agents: Agent-based computational economics” (SSC2021)
        • Special Session on “Agent-based computational management science” (EURO2021)
    • Department of Marketing and International Management
      • Team
        • Aschbacher Anna
        • Bidmon Sonja
        • Diegelmann Svenja
        • Grabner-Kräuter Sonja
        • Kögler Alexandra
        • Schmidt Fabienne
        • Terlutter Ralf
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