Our objective in terms of teaching is to train up the next generation of internationally competitive managers, who will, in future, successfully lead companies in a customer-oriented, responsible and successful manner, thereby contributing to the value and success of the company and increasing the prosperity of society. We achieve this vision by imparting the following skills:
Life-long personal and subject-related continued education
In-depth understanding of marketing
International expertise and problem-solving skills.
The acquisition of key qualifications is intended to provide our graduates with crucial competitive advantages in the national and international job market. The MIM team imparts these skills, particularly within the framework of interactive courses, by including international literature, mini cases and group work, by implementing project courses and by regularly inviting international guest professors. It is ensured that there is always space for open discussions and that competing theories are compared, so that critical thinking is promoted. The students are encouraged to read relevant scientific journals.
The Department of Marketing and International Management offers courses for numerous programmes of study. You can find the department’s study programme overview via the Campus system.