VeranstaltungsortHS 10Veranstalter Fakultät für Technische WissenschaftenBeschreibungLocating universities in regions where they should spur regional development has been recognized as an important regional political “instrument“ since the middle of the twentieth century. The expected impacts on regional development range from economic, political, demographic, infrastructural, cultural, educational, to social. Thereby various studies confirm that a) the university-region setting is unique and context-specific and b) universities will not spur regional development autonomously or inevitably.The presentation will show the potentials but also challenges of universities being located in rural regions. This refers to balancing acts between internationality and regional focus, economic performance and societal engagement, curriculum development and demands of the regional/national labor market etc. Particular attention is paid to income students (origin, attraction) as well as the migration of graduates. Hereby the presentations builds on insights from former and ongoing projects with national and international case studies (Germany, The Netherlands). The presentation will conclude with insights on strategies how universities in rural siting regions dealt with this multiple challenges as well as how the regional environment influenced the role the universities resumed.Vortragende(r)DI Dr. Verena Radinger-PeerKontaktChristian Timmerer (christian.timmerer@itec.aau.at)

VeranstaltungsortUniversität KlagenfurtVeranstalter Institut für KulturanalyseBeschreibungEthnologen sind in der Wirtschaft gefragt. Mittels ethnographischer Verfahren werden Konsum- und Entscheidungsmuster exploriert, Produkte und ihre ‚Usability‘ optimiert. Darüber hinaus bereitet die ethnographisch-empathische Perspektive die Basis, um Ideen und Konzepte für neue Produkt- und Serviceangebote zu entwickeln. Das methodische Spektrum ist breit und reicht von online-communities, mobiler Ethnography, Diaries, In-home Interviews bis zu klassischen Fokusgruppen. Der Vortrag vermittelt einen Einblick in die Arbeit der Konsum- und Innovationsforschung, bei der neben den Forschungserkenntnissen (Insights), vor allem die daraus abgeleiteten Handlungsempfehlungen (Actions) im Fokus stehen.Vortragende(r)Dr. Barbara Lang (Managing Director Point Blank Research & Consultancy, Berlin)KontaktJanine Schemmer (janine.schemmer@aau.at)