Bachelor Business Administration

Branch of Study Business Administration

Contents of degree programme

The Bachelor’s degree programme in Business Administration conveys a broad background in Business Administration as well as interdisciplinary core knowledge in the relevant associated areas of Economics and Law. In addition, students are taught knowledge of qualitative and quantitative methods, but also of Sociology including empirical social and economic research. Moreover, students gain relevant computer science skills to help shape the development of information systems from a business perspective, as well as the proficiency in Business English that is required in a global economy. In addition to the broad foundations in the relevant areas of Business Administration, students have the option of choosing from a range of elective courses. Furthermore, students are provided with the necessary preparation to continue their university education in a Master’s degree programme, especially at Alpen-Adria-Universität Klagenfurt. Building on a solid knowledge of the basics of the subject, graduates are able to recognize, take up and implement new developments and to continuously gain new insights in response to dynamic and rapidly changing framework conditions.

Fact Box

Duration: 6 Semester
ECTS: 180
Level of qualification: Bachelor’s degree programme
Degree: Bachelor of Science (BSc)
Prerequisites: General university entrance qualification
Entrance examination: No
Language of instruction: German, some courses are taught in English

Contact details

Student Guidance Service
E-Mail: studieninfo [at] aau [dot] at

Office of the Programme Director
Website of the Programme Director
E-Mail: abw [at] aau [dot] at

Student Representatives
Website of the Student Representatives
E-Mail: oeh [dot] abw [at] aau [dot] at

Study objectives

Students receive a sound scientific education and preparatory training in Business Administration. They are qualified to

  • work independently to resolve relevant business issues.
  • understand operational sub-functions in terms of their networked structure and their modes of action.
  • conduct empirical social and economic research.
  • contribute to the development of IT systems from the Business Administration perspective.
  • apply the fundamental principles of accounting, economics and law.
  • communicate in Business English, which represents a key skill in our global economy.
  • act in a gender-equitable manner.

Entrance examination

The entrance examination for the academic year 2019/20 has been suspended. Prospective students who meet the prerequisites can register directly for the Bachelor’s degree programme!

Admission to the degree programme

The admission to the degree programme must take place before the end of the general admission period (winter semester: 9 July to 5 September | summer semester: 8 January to 5 February). A late admission within the extension period can only be granted in exceptional circumstances.

Programme structure

Introductory phase (STEOP)

The introductory orientation phase grants students an overview of the key elements of the degree programme and of the course of studies ahead. Thus, it provides a factual basis for the personal evaluation of the choice of degree programme. The introductory orientation phase includes the courses „Einführung in die Betriebswirtschaftslehre“ (worth 4 ECTS), „Volkswirtschaftslehre 1: Einführung in die VWL“ (worth 2 ECTS), and „Grundbegriffe des öffentlichen und privaten Rechts“ (worth 4 ECTS).


Subject Designation ECTS
Required subjects (Pflichtfächer
Allgemeine Betriebswirtschaftslehre
Rechnungswesen 16
Volkswirtschaftslehre 18
Grundlagen Rechtswissenschaften
Methoden der Sozial- und Wirtschaftswissenschaften
Soziologie 8
Einführung in die Genderwissenschaften
Business English
Elective Subject I (Gebundenes Wahlfach I) Zur Vertiefung Wahl von drei Fächern (je 12 ECTS)

  • Accounting
  • Betriebliche Informationssysteme
  • Betriebswirtschaftliche Steuerlehre
  • Controlling und Strategische Unternehmensführung
  • Corporate Finance
  • Innovationsmanagement und Entrepreneurship
  • Marketing und Internationales Management
  • Nonprofit Management
  • Personal, Führung und Organisation
  • Produktionsmanagement und Logistik
  • Public Management
  • Volkswirtschaftslehre
Elective Subject II (Gebundenes Wahlfach II) Zur Vertiefung Wahl eines Faches

  • Feministische Wissenschaft/Gender Studies
  • Social Competence & Organizational Learning
  • Soziologie
  • Steuerrecht
  • Wirtschaftsrecht
  • Fach aus den Gebundenen Wahlfächern I
Options (Freie Wahlfächer) 9
Bachelor’s thesis
including an exclusive tutorial
Total ECTS 180

Practical training

Students are entitled to substitute free electives worth a total of 6 ECTS credits with relevant practical work experience. This must be assigned to the selected subject cluster (Elective subject I). The placement must be completed within a span of 8 weeks (with a minimum of 20 hours per week). A written work experience report is a prerequisite for the successful completion of the placement.

Periods of study abroad

Within the scope of the Bachelor degree program Business Administration Branch of study Business Administration, it is recommended to complete at least one semester abroad. The intercultural exchange and the acquisition of language skills serve as an ideal preparation for a career in the globalised economy.

Erasmus+ and Joint Study programs allow students to study at numerous partner universities in Europe and across the globe.

Qualification profile and occupational fields of graduates

In addition to a sound education in Business Administration, graduates from the branch of study “Business Administration” acquire fundamental knowledge in the areas of Economics, Law and Social Sciences, Mathematics and Statistics for Business Studies, Informatics, as well as a Business Language in Context and a second foreign business language.

Depending on the specialization chosen, graduates from this branch of study typically pursue careers in project management, organisation, and planning, working in the following fields: controlling, the financial sector, fiscal theory, human resources development, public and non-profit management, marketing/ advertising, production and logistics management, innovation and entrepreneurship, research and development, etc.

What our graduates say

Mag. Dr. Claudia Mischensky

„The strong practical orientation gives the AAU degree programme its special mark of distinction. Consider this, when you make a decision about your degree programme and your chosen university. Make the most of the opportunity to spend some time studying abroad. An interest in Carinthia’s industry can open the door to a global workplace.”

Mag. Dr. Claudia MischenskyManaging Director, Federation of Carinthian Industries

Continuing your studies

Upon successful completion of the Bachelor’s degree programme Business Administration, students can continue their studies in the Master’s degree programme Applied Business Administration in the Branch of Study General Management, Entrepreneurship or Energy and Environmental Management.

Specialist courses

Within the scope of the free electives and in accordance with the respective curriculum, students can receive credits for individual courses or for entire modules from other subject areas.

Extension curricula

Extension curricula (EC) reflect a special type of restricted electives, and facilitate the acquisition of in-depth specialized knowledge.