Master Media and Convergence Management

The Master’s programme teaches key skills in the fields of media and communication, management, marketing, and technology. The programme focuses on the fields of technical, media, content-related and cross-industry convergence. End devices such as smartphones and tablets take centre stage in technical or media convergence. Content-related convergence relates to the multiple use of content (e.g. film, computer games, books with similar themes/contents) and cross-industry convergence relates to the blurring of boundaries in the TIMES sector (technology, information, media, entertainment and security). These forms of convergence constitute new challenges for companies, which is why skills in the fields of cultural studies and media studies, economics, and technical sciences are increasingly important.

By imparting these competences to students, the Master‘s degree offers a powerful response to the media industry’s demands for qualified employees. And yet, the courses offered are not limited to the media sector. Convergence processes affect virtually all sectors and bring with them changes in corporate organisational structures and processes, for instance in communication and media studies (content and editorial management, public relations, cross-media management, corporate social responsibility and sustainability), in management and economics (strategic and operational marketing, advertising, market research and innovation management), and in IT. The Master’s programme provides students with the interdisciplinary skills they need to manage these changes and challenges.

Many areas, such as network management, mass customization etc. or the areas mentioned above are examined from the perspective of the humanities, management studies and economics, and technical sciences, to ensure that students are familiarised with the fundamentals of each of these realms and learn to link them together.

Fact-Box

Duration:

4

semesters
ECTS credits:

120

Level of qualification: Master's degree programme
Degree:

Master of Science (MSc)

Prerequisites:

Yes

Special admission procedure:

Yes

Language of instruction:

English

Curriculum (PDF)
(German version, legally binding)
Curriculum (PDF, English version)
Range of courses

Information & downloads
for current students

COVID-19 information

Due to the current COVID-19 pandemic, the degree programme Media and Convergence Management will be held in hybrid mode in the upcoming summer semester 2022.

We believe: You have the potential to thrive with your Master’s degree and to gain the perfect launch pad for your career. Could this degree programme be perfect for you?
Do you want to secure your place at university?

Find out more now!

You are special. So are we.

This is what makes the degree programme so special

Cooperation of the three faculties of Humanities, Management and Economics, and Technical Sciences.
One-of-a-kind degree with a limited number of participants.
A wealth of opportunities to become acquainted with other cultures in the course of excursions or study periods abroad.
The degree programme conveys theoretically sound knowledge that is practically reflected.
Excellent supervision arrangements.

Contact

Student Guidance Service
E-mail: studieninfo [at] aau [dot] at

Office of the Programme Director
Website of the Programme Director
E-mail: mcm [at] aau [dot] at

Student Representatives
Website of the Student Representatives
E-mail: oeh [dot] muk [at] aau [dot] at
Facebook: Contact us on Facebook

Luftbildaufnahme der Universität Klagenfurt

Gert Steinthaler

Studying at a university of international excellence

The University of Klagenfurt consistently achieves top positions in internationally renowned rankings. According to the THE Young University Rankings 2022, it ranks among the best young universities in the world and is currently ranked 77th in the world. The University of Klagenfurt also scored outstanding results in the THE Subject Rankings 2022: Social Sciences (ranking group 151-175), Computer Science (ranking group 201-250), Engineering (ranking group 201-250), Physical Sciences (ranking group 251-300), Business & Economics (ranking group 251-300).

Your skills are our mission. This is what we can teach you

The degree programme aims to convey fundamental theoretical principles while also demonstrating their practical application. Students are able to

comprehend and optimise particular characteristics of value-creation-chains in the media industry.
link areas from media and communication sciences with economic and technological areas and conduct independent research in these fields.
manage the intersections between organisational communication, media economics, media management, marketing, advertising, and technology.

Have we got what you need?

We will guide you through the first steps of your degree!
Via WhatsApp, phone, chat, e-mail, or face-to-face over a coffee.

Let’s talk: get in touch now!

Programme structure

In Klagenfurt you can study at your own pace. To help you follow your path with confidence, we keep it clear of (bureaucratic) stumbling blocks and barriers. If you wish to reach your goal quickly and efficiently, we will always be there to support you. Our recommended course of study will guide you through the semesters. You work your way through the curriculum – making the most of opportunities to broaden your horizons and without wasting time. If you would like to know which courses await you before you start, take a look at the wide range of seminars and lectures.

Main areas

Programme structure: a tabular overview

Subject	Designation	ECTS
Required Subjects	Complementary subjects	16
	Quantitative and Qualitative Methods (for Media Research)	4
	Organisational Communication and Media Management (OAM)	14
	Distributed Multimedia Systems (DMS)	4
	Human Centered Computing (HCC)	8
	Innovation and Marketing (IAM)	8
	Law	8
	Master Thesis	28
Electives I	Media and Communication (MC)	8
	Multimedia Systems (MS)	4
	Innovation, Marketing and Law (IML)	4
Electives II		8
Options		6
*Total*		120

Recommended course of study

1. Semester | 2. Semester

Important note regarding lecture courses scheduled on a cyclical basis: Although certain lecture courses are only offered once a year, the corresponding examinations can be taken year-round on specific dates.

1. Semester (Starting in the winter semester)

Recommended course of study: a tabular overview
SUBJECT	ECTS	Course number + title	Course type
Complementary Subjects	16	180.800 Media and Communication Theories 180.801 Introduction to Organizational Communication 180.806 Principles of Business Management I 180.807 Principles of Business Management II 180.808 Introduction to Media Informatics 180.809 Media Informatics Lab	VO/L or VC/LC* or KS/C*
Law	4	180.805 Media Law	VC/LC*
HCC	4	180.812 Human Centered Computing I	VC/LC*
MS	4	180.823 Computer Games	VC/LC*
OAM	4	180.803 Principles of Media Economics and Media and Convergence Management I (OAM)	VO/L
Total	32

* compulsory attendance

2. Semester

Recommended course of study: a tabular overview
SUBJECT	ECTS	Course number + title	Course type
OAM	8	180.813 Principles of Media Economics and Media and Convergence Management II (OAM) 180.804 MCM Project Management	KS/C*
OAM	4	180.802 Quantitative and Qualitative Methods (for Media Research) or 180.820 Qualitative Content Analysis	KS/C*
DMS	4	180.810 Introduction to Multimedia Technology 180.811 Introduction to Multimedia Technology	VO/L and KS/C*
HCC	4	180.812 Human Centered Computing II	VC/LC*
IAM	8	601.912 Entrepreneurship & Innovation (BUS3) 602.419 Consumer Behavior and Media	VC/LC*
Law	4	180.817 IT-Law	VO/L*
Electives	4	180.828 Interactive Systems	VC/LC and KS/C*
Total	32

* compulsory attendance

Curriculum

Curriculum in English (PDF)

The legally binding version of this curriculum is the german version!

Range of courses

Limits are old news. What else can we offer you?

There are no limits to your personal development. Enjoy the freedom that only a university degree can offer you and expand your horizons beyond your academic studies. You can pick and choose which competences will set you apart in the future. We have lots to offer, for instance:

Are you looking to set up your own business and launch an entrepreneurial venture? Looking for the necessary business know-how? By acquiring the “Build! Entrepreneurship Certificate” you will gain the very skills you need to turn your brilliant idea into a successful business!
Do you want to learn even more languages? Take advantage of the wide range of courses offered at the University of Klagenfurt – from Spanish to Chinese (and many other languages besides)!
Would you like to enhance your digital skills and learn more about the foundations of future technological developments? Go beyond the boundaries of your academic subjects and add information technology skills to your studies.

Specialist courses & optional subjects

Extension programmes

Would you like some guidance to help you plan your studies?

Contact us now!

Special admission procedure

To apply for the Master’s programme Media and Convergence Management at AAU, applicants have to register online first at https://campus.aau.at/idm/signup?lang=en. After they have created their personal account for registration, applicants have to upload a motivation video in English as well as a CV, a transcript of records, a certificate of English skills and a Bachelor’s certificate - Certificate of completion of studies - in English as well as a copy of their passport. Incomplete applications cannot be considered. The application papers are assessed by a Committee, appointed by the Program Director of the Master’s Degree Programme, with regard to their completeness as well as some formal and personal criteria. Following a thorough review of the submitted documents, all candidates will receive information in writing about the decision of the Committee.

Registration period for the special admission procedure

17 January to 30 June 2022

Further information on the special admission procedure

Prerequisites

Applicants have to go through a special admission procedure to start the Master‘s degree in Media and Convergence Management in Klagenfurt.

Applicants must also meet the following conditions:

Due to the fact that the degree programme is offered in cooperation with three faculties, students with a background in humanities, social or economic sciences or technical sciences are encouraged to apply. Graduates of the following AAU Bachelor degrees qualify: Media and Communications, Applied Informatics, Applied Business Administration, Business and Law, Information Management etc. Moreover, candidates who have obtained a similar degree at another post-secondary institution are welcome to submit their applications.
Information on Bachelor’s degree programmes that are relevant for admission
English language level C1

Prospective students who apply for admission to a Master’s degree programme taught in English must provide evidence of English language proficiency at the required level at the time of application.

DEADLINES FOR ENROLMENT

All applicants who have successfully concluded the special admission procedure can enrol up to the 31 October (for the winter semester) and up to the 31 March (for the summer semester). Enrolment (admission) takes place in person at the Admissions and Examinations Office.

Winter semester 2022/23

General admission period for Bachelor’s programmes:
12 July to 5 September 2022

General admission period for other programmes:
12 July to 31 October 2022

Go to Term dates & deadlines

Summer semester 2022

General admission period:
10 January 2022 – 05 February 2022

Extended admission period:
06 February 2022 – 30 April 2022

Go to Term dates & deadlines

The first steps are always … accompanied!

We won’t abandon you, especially at the start of your studies!

Here in Klagenfurt, you will get to know your fellow students during the Welcome Days – and you will make new friends in the very first week; friends you will share memorable experiences with in the years to come.
Our student guidance service is here for you if you need some support as you start your studies. You can reach us via WhatsApp, e-mail, phone or our social media channels.
At the ÖH student union Info Days at the start of each semester experienced students provide advice about your chosen degree programme and share useful insiders’ tips.

Ready to get started and keen to find out more about enrolling for a degree programme?

Get in touch with us now!

Best prospects. Your professional opportunities

Graduates are qualified to occupy leading positions at middle and upper management levels. Typical fields of activity include:

media and telecommunication companies
ICT companies
branded goods companies
information technology
responsible activities in small and medium-sized companies working in the fields of advertising, organisational communication, and convergence.

Join our community

You’ll soon discover this: Graduates and students from the University of Klagenfurt have many interesting careers.

Pixabay

Insights into KuWi teaching… 3 questions for Raj Sethia

Privat

Media and Convergence Management: The perfect blend for a unique degree programme

Alumna Claudia Felsberger | Portraitfoto

Marija Kanizaj

Claudia Felsberger: Ich wollte schon immer Medienwissenschaften studieren

Looking for guidance and advice?

Are you interested in the Master's degree programme in Media and Convergence Management and in need of some personal advice with no strings attached?
Our student guidance service will be happy to advise you by phone, e-mail or chat!

Go to Student guidance

The world is your own!

In general, students are encouraged to spend a period of time studying abroad. This can be organised as a short period abroad within the scope of the restricted electives II (Electives II), accounting for 8 ECTS credits, or a full semester abroad.

Erasmus+ and Joint Study programmes allow students to study at numerous partner universities in Europe and across the globe.

Partner universities

Study abroad

FAQ. Frequently asked questions

When does the semester start?

The winter semester starts on the 1^st of October and ends on the 31^st of January. The summer semester starts on the 1^st of March and ends on the 30^th of June.

Further information is available in Term dates & deadlines.

How can I apply for the Master’s degree programme?

To apply for the Master’s programme Media and Convergence Management at AAU, applicants have to register online first at https://campus.aau.at/idm/signup?lang=en. After they have created their personal account for registration, applicants have to upload a motivation video in English as well as a CV, a transcript of records, a certificate of English skills and a Bachelor’s certificate - Certificate of completion of studies - in English as well as a copy of their passport. Incomplete applications cannot be considered. The application papers are assessed by a Committee, appointed by the Program Director of the Master’s Degree Programme, with regard to their completeness as well as some formal and personal criteria. Following a thorough review of the submitted documents, all candidates will receive information in writing about the decision of the Committee.

Further information on master’s degree programmes with special admission procedures

How can I prove English language proficiency?

For further information, choose the language level required by your degree programme:

Proof of English language proficiency at level B2 (CEFR) | Proof of English language proficiency at level C1 (CEFR)

Proof of English language proficiency at level B2 (CEFR)

The English language skills at level B2 (CEFR) must be supported by one of the items of proof listed below. The certificates mentioned under Item 2 must not be older than two years at the time of the application for admission.

Qualifications:
1. Successful completion of the subject English as part of the Austrian school leaving examination (provided in the form of an Austrian certificate of the final school year)
2. School leaving certificate from a school at which English is the language of instruction and examination
3. Successful completion of the subject English as part of a school leaving examination (to be evidenced by providing an Austrian school leaving certificate or a school leaving certificate issued in an EU member state demonstrating level B2 (CEFR))
4. Austrian certificate testifying the right to study, including a pass in English at level B2
5. Completion of a study programme conducted in English and lasting at least two years at a recognised post-secondary educational institution
Certificates:
1. TOEFL iBT (minimum score: 85)
2. IELTS (minimum overall band score: 6)
3. Cambridge English: First Certificate in English (FCE) or B2 First (minimum scale score: 160) or higher

Proof of English language proficiency at level C1 (CEFR)

The English language skills at level C1 (CEFR) must be supported by one of the items of proof listed below. The certificates mentioned under Item 2 must not be older than two years at the time of the application for admission.

Qualifications:
1. School leaving certificate from a school at which English is the language of instruction and examination
2. Completion of a study programme conducted in English and lasting at least two years at a recognised post-secondary educational institution
Certificates:
1. TOEFL iBT (minimum score: 100)
2. IELTS (minimum overall band score: 7)
3. Cambridge English: Advanced English (CAE) or C1 Advanced (minimum scale score: 180, minimum admissible grade: C) or higher

Where can I find additional information? Who can I contact with questions?

Please refer to the Curriculum (PDF) and our website for further information on all aspects of studying. If you have additional questions, you can also contact the Student Representatives of the Austrian National Union of Students or the Programme Director directly.

Continuing your studies

Once you have completed the Master’s degree programme in Media and Convergence Management you can continue straight on to the following degree programmes:

Doctorate in Philosophy

Doctoral Degree Programme

Degree programme

Doctorate in Social Sciences and Economics

Doctoral Degree Programme

Degree programme

These Masters’s degree programmes may also be of interest

International Management

Game Studies and Engineering

Information Management

Master’s degree programmes

Looking for guidance and advice?

Are you interested in the Master's degree programme in Media and Convergence Management and in need of some personal advice with no strings attached?
Our student guidance service will be happy to advise you by phone, e-mail or chat!

Go to Student guidance

This is why the University of Klagenfurt is one of the best young universities in the world …

Top Master’s degree programmes – and what’s more, they’re virtually free!

For most students, a degree programme at an Austrian state university is free. We invest in your education. And you invest your inspiration, your ambition, and your determination to make the world a better place with the help of new knowledge.

You know your professor – and your professor knows you!

One of the features that distinguishes the University of Klagenfurt is the excellent ratio between students and supervising staff. The Master’s degree programmes have been designed to ensure that you are never merely a number; instead you have every opportunity to learn in close exchange with top teachers from the fields of research and practice.

Pursue an international degree with fellow students from all over the world: 9 Master’s degree programmes in English

The following outstanding Master’s degree programmes are taught entirely in English: Artificial Intelligence & Cybersecurity, English & American Studies, Games Studies & Engineering, Information & Communications Engineering, Informatics, Information Management, International Management, Mathematics, Media & Convergence Management

From studying to entrepreneurial success

As a student at the University of Klagenfurt, you don’t need a garage to set up an internationally successful start-up. Instead, we will provide you with all the infrastructure you need. With Build! Entrepreneurship Center Carinthia, inspire! Labs and FabLab, we can offer you three innovation labs right on campus.

Europe’s largest drone hall

With a floor area measuring up to 150 square metres and a height of ten metres, researchers investigating drones have access to cutting-edge research infrastructure at the University of Klagenfurt. This places the Drone-Hub Klagenfurt firmly among the world leaders in this field. The drone technology refined in Klagenfurt will also be on board NASA‘s Mars mission in 2021 and will be used to explore the Red Planet.

Research laboratory for video streaming

This young, dynamic campus is the starting point for global success stories. The company Bitmovin, which specialises in video streaming services, was founded by graduates of the University of Klagenfurt and has established a strong position on the global market in recent years with investments exceeding 50 million dollars. Today, the company conducts research on campus in the ATHENA laboratory, working in close collaboration with teams from the university.

A springboard to research

Our Master’s graduates are highly sought, not only in industry and business, but also in the academic world. The leap to a PhD position is in easy reach – and with close to 400 cooperation partners across all continents, there is a clear path ahead to further academic success.

As close to the game-changers as you can get

Our graduates make the world a better place, they drive innovation, open up new markets and shape the way we will live together in the future. In this, they are guided by luminaries from all over the world, whose research has had a decisive influence on their respective fields – from psychology to information technology, from cultural studies to economics.

Study in a top location!

Klagenfurt lies in the very southern part of Austria, near the Italian and Slovenian border – the Mediterranean, with its incomparable cultural treasures, is not far at all. The campus is within walking distance of the Wörthersee, one of the most beautiful lakes in existence, crystal clear and with drinking water quality. The charming Renaissance city of Klagenfurt offers an incomparable ambience with many cafés, bars and restaurants.

Study at Austria’s most stunning campus university!

The campus of the University of Klagenfurt was founded in 1970 and is located in the immediate vicinity of the Wörthersee. The distances on campus are short, everything is handily nearby and close together. The University of Klagenfurt is equipped with the most modern infrastructure and also has an excellent library, with a comprehensive range of electronic media. The library is open 24 hours a day, affordable dormitories are located in close proximity to the campus.

Studying at a university of international excellence!

The University of Klagenfurt consistently achieves top positions in internationally renowned rankings. According to the THE Young University Rankings 2022, it ranks among the best young universities in the world and is currently ranked 77th in the world. The University of Klagenfurt also scored outstanding results in the THE Subject Rankings 2022: Social Sciences (ranking group 151-175), Computer Science (ranking group 201-250), Engineering (ranking group 201-250), Physical Sciences (ranking group 251-300), Business & Economics (ranking group 251-300).

Master Media and Convergence Management

Fact-Box

You are special. So are we.

This is what makes the degree programme so special

Contact

Studying at a university of international excellence

Your skills are our mission. This is what we can teach you

Have we got what you need?

Programme structure

Main areas

Limits are old news. What else can we offer you?

Special admission procedure

Registration period for the special admission procedure

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Prerequisites

DEADLINES FOR ENROLMENT

Winter semester 2022/23

Summer semester 2022

The first steps are always … accompanied!

Best prospects. Your professional opportunities

Join our community

Looking for guidance and advice?

The world is your own!

FAQ. Frequently asked questions

Continuing your studies

Doctorate in Philosophy

Doctorate in Social Sciences and Economics

These Masters’s degree programmes may also be ­of ­interest

Looking for guidance and advice?

This is why the University of Klagenfurt is one of the best young universities in the world …

Top Master’s degree programmes – and what’s more, they’re virtually free!

You know your professor – and your professor knows you!

Pursue an international degree with fellow students from all over the world: 9 Master’s degree programmes in English

From studying to entrepreneurial success

Europe’s largest drone hall

Research laboratory for video streaming

A springboard to research

As close to the game-changers as you can get

Study in a top location!

Study at Austria’s most stunning campus university!

Studying at a university of international excellence!

17 January to 30 June 2022

These Masters’s degree programmes may also be of interest