Master Media and Convergence Management

In the past, the typical journalistic routine involved a member of the editorial staff and a photographer heading out to jointly create a newspaper article that would then be printed in a daily newspaper. Today, it is (not only) the media world that is characterised by convergence: The editor feels equal responsibility for image and text, and also records a short video for the social media channels, often working at the intersection of newsroom and marketing. To this end, they use a broad range of media and their content can be consumed on various devices.

The Master‘s degree programme “Media and Convergence Management” examines convergence in terms of technology, media, content and across sectors. We encounter convergence when smartphones and tablets serve as terminal devices for media use, when we are exposed to content in films, as a computer game and as a book at the same time, and when the boundaries in the TIMES industry (Technology, Information, Media, Entertainment and Security) become blurred. Are you interested in organising and managing these convergence processes? The Master’s degree programme provides you with the exact skills that are currently in high demand in the media industry, but also in many other entrepreneurial organisational structures.

The English-language Master’s degree programme is unique in its form. Every year, the university admits a limited number of participants who come to Klagenfurt from all over the world. The degree programme is just as interdisciplinary as the students: You can start with a Bachelor’s degree in the fields of cultural, economic or technical sciences. You can take your first career steps in the media industry, or elsewhere: in communication and media studies (content and editorial management, public relations, cross-media management, corporate social responsibility), in the sphere of business (strategic and operational marketing, advertising, market research and innovation management) or in technology (distributed multimedia systems, human-centred computing).

Fact-Box

Duration:

4

semesters
ECTS credits:

120

Level of qualification: Master's degree programme
Degree:

Master of Science (MSc)

Prerequisites:

Yes

Special admission procedure:

Yes

Language of instruction:

English

Curriculum (PDF)
(German version, legally binding)
Curriculum (PDF, English version)
Range of courses

Information & downloads
for current students

COVID-19 information

Due to the current COVID-19 pandemic, the degree programme Media and Convergence Management will be held in hybrid mode in the upcoming summer semester 2022.

We believe: You have the potential to thrive with your Master’s degree and to gain the perfect launch pad for your career. Could this degree programme be perfect for you?
Do you want to secure your place at university?

Find out more now!

You are special. So are we.

This is what makes the degree programme so special

Cooperation of the three faculties of Humanities, Management and Economics, and Technical Sciences.
One-of-a-kind degree with a limited number of participants.
A wealth of opportunities to become acquainted with other cultures in the course of excursions or study periods abroad.
The degree programme conveys theoretically sound knowledge that is practically reflected.
Excellent supervision arrangements.

Contact

Student Guidance Service
E-mail: studieninfo [at] aau [dot] at

Office of the Programme Director
Website of the Programme Director
E-mail: mcm [at] aau [dot] at

Student Representatives
Website of the Student Representatives
E-mail: oeh [dot] muk [at] aau [dot] at
Facebook: Contact us on Facebook

Luftbildaufnahme der Universität Klagenfurt

Gert Steinthaler

Studying at a university of international excellence

The University of Klagenfurt consistently achieves top positions in internationally renowned rankings. According to the THE Young University Rankings 2022, it ranks among the best young universities in the world and is currently ranked 77th in the world. The University of Klagenfurt also scored outstanding results in the THE Subject Rankings 2022: Social Sciences (ranking group 151-175), Computer Science (ranking group 201-250), Engineering (ranking group 201-250), Physical Sciences (ranking group 251-300), Business & Economics (ranking group 251-300).

Your skills are our mission. This is what we can teach you

The degree programme aims to convey fundamental theoretical principles while also demonstrating their practical application. Students are able to

comprehend and optimise particular characteristics of value-creation-chains in the media industry.
link areas from media and communication sciences with economic and technological areas and conduct independent research in these fields.
manage the intersections between organisational communication, media economics, media management, marketing, advertising, and technology.

Have we got what you need?

We will guide you through the first steps of your degree! Via phone or e-mail, or face-to-face over a coffee.

Let’s talk: get in touch now!

Programme structure

In Klagenfurt you can study at your own pace. To help you follow your path with confidence, we keep it clear of (bureaucratic) stumbling blocks and barriers. If you wish to reach your goal quickly and efficiently, we will always be there to support you. Our recommended course of study will guide you through the semesters. You work your way through the curriculum – making the most of opportunities to broaden your horizons and without wasting time. If you would like to know which courses await you before you start, take a look at the wide range of seminars and lectures.

Main areas

Chart by Visualizer

Programme structure: a tabular overview

Subject	Designation	ECTS
Required Subjects	Complementary subjects	16
	Quantitative and Qualitative Methods (for Media Research)	4
	Organisational Communication and Media Management (OAM)	14
	Distributed Multimedia Systems (DMS)	4
	Human Centered Computing (HCC)	8
	Innovation and Marketing (IAM)	8
	Law	8
	Master Thesis	28
Electives I	Media and Communication (MC)	8
	Multimedia Systems (MS)	4
	Innovation, Marketing and Law (IML)	4
Electives II		8
Options		6
*Total*		120

Recommended course of study

1. Semester | 2. Semester

Important note regarding lecture courses scheduled on a cyclical basis: Although certain lecture courses are only offered once a year, the corresponding examinations can be taken year-round on specific dates.

1. Semester (Starting in the winter semester)

Recommended course of study: a tabular overview
SUBJECT	ECTS	Course number + title	Course type
Complementary Subjects	16	180.800 Media and Communication Theories 180.801 Introduction to Organizational Communication 180.806 Principles of Business Management I 180.807 Principles of Business Management II 180.808 Introduction to Media Informatics 180.809 Media Informatics Lab	VO/L or VC/LC* or KS/C*
Law	4	180.805 Media Law	VC/LC*
HCC	4	180.812 Human Centered Computing I	VC/LC*
MS	4	180.823 Computer Games	VC/LC*
OAM	4	180.803 Principles of Media Economics and Media and Convergence Management I (OAM)	VO/L
Total	32

* compulsory attendance

2. Semester

Recommended course of study: a tabular overview
SUBJECT	ECTS	Course number + title	Course type
OAM	8	180.813 Principles of Media Economics and Media and Convergence Management II (OAM) 180.804 MCM Project Management	KS/C*
OAM	4	180.802 Quantitative and Qualitative Methods (for Media Research) or 180.820 Qualitative Content Analysis	KS/C*
DMS	4	180.810 Introduction to Multimedia Technology 180.811 Introduction to Multimedia Technology	VO/L and KS/C*
HCC	4	180.812 Human Centered Computing II	VC/LC*
IAM	8	601.912 Entrepreneurship & Innovation (BUS3) 602.419 Consumer Behavior and Media	VC/LC*
Law	4	180.817 IT-Law	VO/L*
Electives	4	180.828 Interactive Systems	VC/LC and KS/C*
Total	32

* compulsory attendance

Curriculum

Curriculum in English (PDF)

The legally binding version of this curriculum is the german version!

Range of courses

Limits are old news. What else can we offer you?

There are no limits to your personal development. Enjoy the freedom that only a university degree can offer you and expand your horizons beyond your academic studies. You can pick and choose which competences will set you apart in the future. We have lots to offer, for instance:

Are you looking to set up your own business and launch an entrepreneurial venture? Looking for the necessary business know-how? By acquiring the “Build! Entrepreneurship Certificate” you will gain the very skills you need to turn your brilliant idea into a successful business!
Do you want to learn even more languages? Take advantage of the wide range of courses offered at the University of Klagenfurt – from Spanish to Chinese (and many other languages besides)!
Would you like to enhance your digital skills and learn more about the foundations of future technological developments? Go beyond the boundaries of your academic subjects and add information technology skills to your studies.

Specialist courses & optional subjects

Extension programmes

Would you like some guidance to help you plan your studies?

Contact us now!

Special admission procedure

To apply for the Master’s programme Media and Convergence Management at AAU, applicants have to register online first at https://campus.aau.at/idm/signup?lang=en. After they have created their personal account for registration, applicants have to upload a motivation video in English as well as a CV, a transcript of records, a certificate of English skills and a Bachelor’s certificate - Certificate of completion of studies - in English as well as a copy of their passport. Incomplete applications cannot be considered. The application papers are assessed by a Committee, appointed by the Program Director of the Master’s Degree Programme, with regard to their completeness as well as some formal and personal criteria. Following a thorough review of the submitted documents, all candidates will receive information in writing about the decision of the Committee.

Registration period for the special admission procedure

1 March to 15 July 2023

Further information on the special admission procedure

Prerequisites

Applicants have to go through a special admission procedure to start the Master‘s degree in Media and Convergence Management in Klagenfurt.

Applicants must also meet the following conditions:

Due to the fact that the degree programme is offered in cooperation with three faculties, students with a background in humanities, social or economic sciences or technical sciences are encouraged to apply. Graduates of the following AAU Bachelor degrees qualify: Media and Communications, Applied Informatics, Applied Business Administration, Business and Law, Information Management etc. Moreover, candidates who have obtained a similar degree at another post-secondary institution are welcome to submit their applications.
Information on Bachelor’s degree programmes that are relevant for admission
English language level C1

Prospective students who apply for admission to a Master’s degree programme taught in English must provide evidence of English language proficiency at the required level at the time of application.

The first steps are always … accompanied!

We won’t abandon you, especially at the start of your studies!

Here in Klagenfurt, you will get to know your fellow students during the Welcome Days – and you will make new friends in the very first week; friends you will share memorable experiences with in the years to come.
Our student guidance service is here for you if you need some support as you start your studies. You can reach us via WhatsApp, e-mail, phone or our social media channels.
At the ÖH student union Info Days at the start of each semester experienced students provide advice about your chosen degree programme and share useful insiders’ tips.

Ready to get started and keen to find out more about enrolling for a degree programme?

Get in touch with us now!

Best prospects. Your professional opportunities

Graduates are qualified to occupy leading positions at middle and upper management levels. Typical fields of activity include:

media and telecommunication companies
ICT companies
branded goods companies
information technology
responsible activities in small and medium-sized companies working in the fields of advertising, organisational communication, and convergence.

Join our community

You’ll soon discover this: Graduates and students from the University of Klagenfurt have many interesting careers.

Foto: KK

From volleyball to marketing

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Insights into KuWi teaching… 3 questions for Raj Sethia

Privat

Media and Convergence Management: The perfect blend for a unique degree programme

Looking for guidance and advice?

Are you interested in the Master's degree programme in Media and Convergence Management and in need of some personal advice with no strings attached? Our student guidance service will be happy to advise you!

Go to Student guidance

The world is your own!

In general, students are encouraged to spend a period of time studying abroad. This can be organised as a short period abroad within the scope of the restricted electives II (Electives II), accounting for 8 ECTS credits, or a full semester abroad.

Erasmus+ and Joint Study programmes allow students to study at numerous partner universities in Europe and across the globe.

Partner universities

Study abroad

FAQ. Frequently asked questions

When does the semester start?

The winter semester starts on the 1^st of October and ends on the 31^st of January. The summer semester starts on the 1^st of March and ends on the 30^th of June.

Further information is available in Term dates & deadlines.

How can I apply for the Master’s degree programme?

To apply for the Master’s programme Media and Convergence Management at AAU, applicants have to register online first at https://campus.aau.at/idm/signup?lang=en. After they have created their personal account for registration, applicants have to upload a motivation video in English as well as a CV, a transcript of records, a certificate of English skills and a Bachelor’s certificate - Certificate of completion of studies - in English as well as a copy of their passport. Incomplete applications cannot be considered. The application papers are assessed by a Committee, appointed by the Program Director of the Master’s Degree Programme, with regard to their completeness as well as some formal and personal criteria. Following a thorough review of the submitted documents, all candidates will receive information in writing about the decision of the Committee.

Further information on master’s degree programmes with special admission procedures

How can I prove English language proficiency?

A list of the accepted language qualifications is available in the Regulation issued by the Rectorate concerning proof of required language proficiency for admission to study programmes.

Where can I find additional information? Who can I contact with questions?

Please refer to the Curriculum (PDF) and our website for further information on all aspects of studying. If you have additional questions, you can also contact the Student Representatives of the Austrian National Union of Students or the Programme Director directly.

Continuing your studies

Once you have completed the Master’s degree programme in Media and Convergence Management you can continue straight on to the following degree programmes:

Doctorate in Philosophy

Doctoral Degree Programme

Degree programme

Doctorate in Social Sciences and Economics

Doctoral Degree Programme

Degree programme

These Masters’s degree programmes may also be of interest

International Management

Game Studies and Engineering

Information Management

Master’s degree programmes

Looking for guidance and advice?

Are you interested in the Master's degree programme in Media and Convergence Management and in need of some personal advice with no strings attached? Our student guidance service will be happy to advise you!

Go to Student guidance

This is why the University of Klagenfurt is one of the best young universities in the world …

Top Master’s degree programmes – and what’s more, they’re virtually free!

For most students, a degree programme at an Austrian state university is free. We invest in your education. And you invest your inspiration, your ambition, and your determination to make the world a better place with the help of new knowledge.

You know your professor – and your professor knows you!

One of the features that distinguishes the University of Klagenfurt is the excellent ratio between students and supervising staff. The Master’s degree programmes have been designed to ensure that you are never merely a number; instead you have every opportunity to learn in close exchange with top teachers from the fields of research and practice.

Pursue an international degree with fellow students from all over the world: 9 Master’s degree programmes in English

The following outstanding Master’s degree programmes are taught entirely in English: Artificial Intelligence & Cybersecurity, English & American Studies, Games Studies & Engineering, Information & Communications Engineering, Informatics, Information Management, International Management, Mathematics, Media & Convergence Management

From studying to entrepreneurial success

As a student at the University of Klagenfurt, you don’t need a garage to set up an internationally successful start-up. Instead, we will provide you with all the infrastructure you need. With Build! Entrepreneurship Center Carinthia, inspire! Labs and FabLab, we can offer you three innovation labs right on campus.

Europe’s largest drone hall

With a floor area measuring up to 150 square metres and a height of ten metres, researchers investigating drones have access to cutting-edge research infrastructure at the University of Klagenfurt. This places the Drone-Hub Klagenfurt firmly among the world leaders in this field. The drone technology refined in Klagenfurt will also be on board NASA‘s Mars mission in 2021 and will be used to explore the Red Planet.

Research laboratory for video streaming

This young, dynamic campus is the starting point for global success stories. The company Bitmovin, which specialises in video streaming services, was founded by graduates of the University of Klagenfurt and has established a strong position on the global market in recent years with investments exceeding 50 million dollars. Today, the company conducts research on campus in the ATHENA laboratory, working in close collaboration with teams from the university.

A springboard to research

Our Master’s graduates are highly sought, not only in industry and business, but also in the academic world. The leap to a PhD position is in easy reach – and with close to 400 cooperation partners across all continents, there is a clear path ahead to further academic success.

As close to the game-changers as you can get

Our graduates make the world a better place, they drive innovation, open up new markets and shape the way we will live together in the future. In this, they are guided by luminaries from all over the world, whose research has had a decisive influence on their respective fields – from psychology to information technology, from cultural studies to economics.

Study in a top location!

Klagenfurt lies in the very southern part of Austria, near the Italian and Slovenian border – the Mediterranean, with its incomparable cultural treasures, is not far at all. The campus is within walking distance of the Wörthersee, one of the most beautiful lakes in existence, crystal clear and with drinking water quality. The charming Renaissance city of Klagenfurt offers an incomparable ambience with many cafés, bars and restaurants.

Study at Austria’s most stunning campus university!

The campus of the University of Klagenfurt was founded in 1970 and is located in the immediate vicinity of the Wörthersee. The distances on campus are short, everything is handily nearby and close together. The University of Klagenfurt is equipped with the most modern infrastructure and also has an excellent library, with a comprehensive range of electronic media. The library is open 24 hours a day, affordable dormitories are located in close proximity to the campus.

Studying at a university of international excellence!

The University of Klagenfurt consistently achieves top positions in internationally renowned rankings. According to the THE Young University Rankings 2022, it ranks among the best young universities in the world and is currently ranked 77th in the world. The University of Klagenfurt also scored outstanding results in the THE Subject Rankings 2022: Social Sciences (ranking group 151-175), Computer Science (ranking group 201-250), Engineering (ranking group 201-250), Physical Sciences (ranking group 251-300), Business & Economics (ranking group 251-300).

Master Media and Convergence Management

Fact-Box

You are special. So are we.

This is what makes the degree programme so special

Contact

Studying at a university of international excellence

Your skills are our mission. This is what we can teach you

Have we got what you need?

Programme structure

Main areas

Limits are old news. What else can we offer you?

Special admission procedure

Registration period for the special admission procedure

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Prerequisites

The first steps are always … accompanied!

Best prospects. Your professional opportunities

Join our community

Looking for guidance and advice?

The world is your own!

FAQ. Frequently asked questions

Continuing your studies

Doctorate in Philosophy

Doctorate in Social Sciences and Economics

These Masters’s degree programmes may also be ­of ­interest

Looking for guidance and advice?

This is why the University of Klagenfurt is one of the best young universities in the world …

Top Master’s degree programmes – and what’s more, they’re virtually free!

You know your professor – and your professor knows you!

Pursue an international degree with fellow students from all over the world: 9 Master’s degree programmes in English

From studying to entrepreneurial success

Europe’s largest drone hall

Research laboratory for video streaming

A springboard to research

As close to the game-changers as you can get

Study in a top location!

Study at Austria’s most stunning campus university!

Studying at a university of international excellence!

1 March to 15 July 2023

These Masters’s degree programmes may also be of interest