The admission procedure takes place once per academic year!
Application period:
1 March to 15 September
The Master’s programme teaches key skills in the fields of media and communication, management, marketing, and technology. The programme focuses on the fields of technical, media, content-related and cross-industry convergence. End devices such as smartphones and tablets take centre stage in technical or media convergence. Content-related convergence relates to the multiple use of content (e.g. film, computer games, books with similar themes/contents) and cross-industry convergence relates to the blurring of boundaries in the TIMES sector (technology, information, media, entertainment and security). These convergences constitute new challenges for companies, which is why skills in the fields of cultural studies and media studies, economics, and technical sciences are increasingly important.
By imparting these competences to students, the Master‘s degree offers a powerful response to the media industry’s demands for qualified employees. And yet, the courses offered are not limited to the media sector. Convergence processes affect virtually all sectors and bring with them changes in corporate organisational structures and processes, for instance in communication and media studies (content and editorial management, public relations, cross-media management, corporate social responsibility and sustainability), in management and economics (strategic and operational marketing, advertising, market research and innovation management), and in engineering. The Master’s programme gives students the interdisciplinary skills they need to manage these changes and challenges.
Many areas, such as network management, mass customization etc. or the areas mentioned above are examined from the perspective of cultural sciences, management studies and economics, and technical sciences, to ensure that students become familiar with the backgrounds of each of these realms and learn to link them together.
Master of Science (MSc)
Yes
Yes
English
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E-mail: studieninfo [at] aau [dot] at
Office of the Programme Director
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E-mail: mcm [at] aau [dot] at
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The degree programme aims to convey fundamental theoretical principles as well as demonstrating their practical application. Students are able to
1 March to 15 September 2019
English language level C1
Information on Bachelor’s degree programmes that are relevant for admission
| Subject | Designation | ECTS |
|---|---|---|
| Required Subjects | Complementary subjects | 16 |
| Quantitative and Qualitative Methods (for Media Research) | 4 | |
| Organisational Communication and Media Management (OAM) | 14 | |
| Distributed Multimedia Systems (DMS) | 4 | |
| Human Centered Computing (HCC) | 8 | |
| Innovation and Marketing (IAM) | 8 | |
| Law | 8 | |
| Master Thesis | 28 | |
| Electives I | Media and Communication (MC) | 8 |
| Multimedia Systems (MS) | 4 | |
| Innovation, Marketing and Law (IML) | 4 | |
| Electives II | 8 | |
| Options | 6 | |
| Total | 120 |
In general, students are encouraged to spend a period of time studying abroad. This can be organised as a short period abroad within the scope of the restricted electives II (Electives II), accounting for 8 ECTS credits, or it can be scheduled as a full semester abroad, worth at least 24 ECTS credits.
Erasmus+ and Joint Study programmes allow students to study at numerous partner universities in Europe and across the globe.
Graduates are qualified to occupy positions of leadership at middle and upper management levels. Typical fields of activity include:
„Through the MCM programme you gain skills to manage the various fields of a converging environment more easily as well as gaining a better understanding of media management“.
“The MCM programme has provided me with the opportunity to deeply explore convergence from an interdisciplinary perspective. Here, I discovered my passion for media and communication studies – and especially new media – due to classes such as Cross-media Management, Case Studies in Media and Convergence Management and Consumer Behavior and Media. I am now working as a research and teaching associate at the department for media and communication at Klagenfurt university and I am also a PhD student, working on a dissertation about health communication and social media.”
"Nowadays journalists have to shoot videos, take photos, feed web pages with content, manage social media channels and immediately react to feedback. Oh, and there's a print paper, too, that needs to be produced. The classes I took helped me acquire the skills to handle these challenges."
Upon successful completion of the Master’s degree programme Media and Convergence Management, students can continue their studies in the Doctoral degree programme.
Within the scope of the free electives and in accordance with the respective curriculum, students can receive credits for individual courses or for entire modules from other subject areas.
Application period:
1 March to 15 September
Do you have questions about the Master MCM at the Alpen-Adria-Universität?
