STUDY

Master Media and Convergence Management

Contents of the degree programme

The Master’s programme teaches key skills in the fields of media and communication, management, marketing, and technology. The programme focuses on the fields of technical, media, content-related and cross-industry convergence. End devices such as smartphones and tablets take centre stage in technical or media convergence. Content-related convergence relates to the multiple use of content (e.g. film, computer games, books with similar themes/contents) and cross-industry convergence relates to the blurring of boundaries in the TIMES sector (technology, information, media, entertainment and security). These forms of convergence constitute new challenges for companies, which is why skills in the fields of cultural studies and media studies, economics, and technical sciences are increasingly important.

By imparting these competences to students, the Master‘s degree offers a powerful response to the media industry’s demands for qualified employees. And yet, the courses offered are not limited to the media sector. Convergence processes affect virtually all sectors and bring with them changes in corporate organisational structures and processes, for instance in communication and media studies (content and editorial management, public relations, cross-media management, corporate social responsibility and sustainability), in management and economics (strategic and operational marketing, advertising, market research and innovation management), and in IT. The Master’s programme provides students with the interdisciplinary skills they need to manage these changes and challenges.

Many areas, such as network management, mass customization etc. or the areas mentioned above are examined from the perspective of the humanities, management studies and economics, and technical sciences, to ensure that students are familiarised with the fundamentals of each of these realms and learn to link them together.

Particularities

Cooperation of the three faculties of Humanities, Management and Economics, and Technical Sciences.
One-of-a-kind degree with a limited number of participants.
A wealth of opportunities to become acquainted with other cultures in the course of excursions or study periods abroad.
The degree programme conveys theoretically sound knowledge that is practically reflected.
Excellent supervision arrangements.

Fact Box

Duration:

Semester
ECTS:

120

Level of qualification: Master's degree programme
Degree:

Master of Science (MSc)

Prerequisites:

Yes

Special admission procedure:

Yes

Language of instruction:

English

Curriculum

Information & downloads for current students

COVID-19 information

Due to the current COVID-19 pandemic, the degree programme Media and Convergence Management will be held exclusively online in the upcoming winter semester 2020/2021.

Contact details

Student Guidance Service
E-mail: studieninfo [at] aau [dot] at

Office of the Programme Director
Website of the Programme Director
E-mail: mcm [at] aau [dot] at

Student Representatives
Website of the Student Representatives
E-mail: oeh [dot] muk [at] aau [dot] at
Facebook: Contact us on Facebook

Study objectives

The degree programme aims to convey fundamental theoretical principles while also demonstrating their practical application. Students are able to

comprehend and optimise particular characteristics of value-creation-chains in the media industry.
link areas from media and communication sciences with economic and technological areas and conduct independent research in these fields.
manage the intersections between organisational communication, media economics, media management, marketing, advertising, and technology.

Special admission procedure

To apply for the Master’s programme Media and Convergence Management at AAU, applicants have to register online first at https://campus.aau.at/idm/signup?lang=en. After they have created their personal account for registration, applicants have to upload a letter of motivation in English as well as a CV, a transcript of records, a certificate of English skills and a Bachelor’s certificate - Certificate of completion of studies - in English as well as a copy of their passport. Incomplete applications cannot be considered. The application papers are assessed by a Committee, appointed by the Program Director of the Master’s Degree Programme, with regard to their completeness as well as some formal and personal criteria. Following a thorough review of the submitted documents, all candidates will receive information in writing about the decision of the Committee.

Go to special admission procedure

Registration period for the special admission procedure

11^th of January to 31^st of July 2021

Prerequisites

Due to the fact that the degree programme is offered in cooperation with three faculties, students with a background in humanities, social or economic sciences or technical sciences are encouraged to apply. Graduates of the following AAU Bachelor degrees qualify: Media and Communications, Applied Informatics, Applied Business Administration, Business and Law, Information Management etc. Moreover, candidates who have obtained a similar degree at another post-secondary institution are welcome to submit their applications.

English language level C1

Information on Bachelor’s degree programmes that are relevant for admission

Are you a graduate of a Bachelor’s degree programme at another university or a university of applied sciences who is now interested in pursuing a Master’s degree programme at the University of Klagenfurt? Then get in touch with us and we will be happy to inform you about your options!

If you have general questions about studying at the University of Klagenfurt, please contact our Student Guidance Service.

Get in touch!

Programme structure

Programme structure: a tabular overview

Subject	Designation	ECTS
Required Subjects	Complementary subjects	16
	Quantitative and Qualitative Methods (for Media Research)	4
	Organisational Communication and Media Management (OAM)	14
	Distributed Multimedia Systems (DMS)	4
	Human Centered Computing (HCC)	8
	Innovation and Marketing (IAM)	8
	Law	8
	Master Thesis	28
Electives I	Media and Communication (MC)	8
	Multimedia Systems (MS)	4
	Innovation, Marketing and Law (IML)	4
Electives II		8
Options		6
*Total*		120

Recommended course of study

1. Semester | 2. Semester

Important note regarding lecture courses scheduled on a cyclical basis: Although certain lecture courses are only offered once a year, the corresponding examinations can be taken year-round on specific dates.

1. Semester (Starting in the winter semester)

Recommended course of study: a tabular overview
SUBJECT	ECTS	Course number + title	Course type
Complementary Subjects	16	180.800 Media and Communication Theories 180.801 Introduction to Organizational Communication 180.806 Principles of Business Management I 180.807 Principles of Business Management II 180.808 Introduction to Media Informatics 180.809 Media Informatics Lab	VO/L or VC/LC* or KS/C*
Law	4	180.805 Media Law	VC/LC*
HCC	4	180.812 Human Centered Computing I	VC/LC*
MS	4	180.823 Computer Games	VC/LC*
OAM	4	180.803 Principles of Media Economics and Media and Convergence Management I (OAM)	VO/L
Total	32

* compulsory attendance

2. Semester

Recommended course of study: a tabular overview
SUBJECT	ECTS	Course number + title	Course type
OAM	8	180.813 Principles of Media Economics and Media and Convergence Management II (OAM) 180.804 MCM Project Management	KS/C*
OAM	4	180.802 Quantitative and Qualitative Methods (for Media Research) or 180.820 Qualitative Content Analysis	KS/C*
DMS	4	180.810 Introduction to Multimedia Technology 180.811 Introduction to Multimedia Technology	VO/L and KS/C*
HCC	4	180.812 Human Centered Computing II	VC/LC*
IAM	8	601.912 Entrepreneurship & Innovation (BUS3) 602.419 Consumer Behavior and Media	VC/LC*
Law	4	180.817 IT-Law	VO/L*
Electives	4	180.828 Interactive Systems	VC/LC and KS/C*
Total	32

* compulsory attendance

Range of courses

Curriculum

Periods of study abroad

In general, students are encouraged to spend a period of time studying abroad. This can be organised as a short period abroad within the scope of the restricted electives II (Electives II), accounting for 8 ECTS credits, or a full semester abroad.

Erasmus+ and Joint Study programmes allow students to study at numerous partner universities in Europe and across the globe.

List of partner universities

Careers and occupational profiles

Graduates are qualified to occupy leading positions at middle and upper management levels. Typical fields of activity include:

media and telecommunication companies
ICT companies
branded goods companies
information technology
responsible activities in small and medium-sized companies working in the fields of advertising, organisational communication, and convergence.

What our graduates say

„Through the MCM programme you gain skills to manage the various fields of a converging environment more easily as well as gaining a better understanding of media management“.

Marc GermeshausenDirector Europahaus Klagenfurt

“The MCM programme has provided me with the opportunity to deeply explore convergence from an interdisciplinary perspective. Here, I discovered my passion for media and communication studies – and especially new media – due to classes such as Cross-media Management, Case Studies in Media and Convergence Management and Consumer Behavior and Media. I am now working as a research and teaching associate at the department for media and communication at Klagenfurt university and I am also a PhD student, working on a dissertation about health communication and social media.”

Julia DurauResearch and Teaching Associate, Alpen-Adria-Universität Klagenfurt, Austria

"Nowadays journalists have to shoot videos, take photos, feed web pages with content, manage social media channels and immediately react to feedback. Oh, and there's a print paper, too, that needs to be produced. The classes I took helped me acquire the skills to handle these challenges."

Claudia FelsbergerEditor working in the integrated newsroom of local newspaper Kleine Zeitung

“Working as marketing manager, the interdisciplinary MCM program has been the perfect preparation for my interdisciplinary projects – ranging from cross-media campaigns to the conceptualization of web-applications. Exploring new avenues in marketing and setting up a marketing department, I am happy to have learned especially about media, marketing and advertising, consumer behavior, qualitative methods, customer personas and leadership communication.”

Christina FarcherMarketing Manager, REKORD Fenster Österreich, Austria

"The programme lays the foundation for establishing relevant links between the fields of communication, IT and business management.The holistic and interdisciplinary approach becomes increasingly important in order to be successful in a converging and digital environment and to be part of future development."

Fabian WekerleMarketing & Communication Kärntner Landesversicherung | Marketing SK Austria Klagenfurt

“If you aim at a career in communications you need versatile skills in the field of communication, marketing and technology as well as a deep understanding of the rapidly changing media environment. The MCM programme has provided me with that, which is not only helpful at work for my job in marketing and sales, but also for my personal life, since I am a consumer, too.”

Christina SteinerMarketing & Sales KELAG Energie

“It’s definitely the study programme’s unique mix of subject areas which has attracted me from the beginning. I really appreciate to have gained fundamental knowledge in the fields of media and communication, technology, economics and law. The international atmosphere through courses in English and the programme’s strength to never lose sight of the practical orientation add up to my highly positive experience.”

Rebecca ScheiberUniversity assistant, Department of Media and Communications

Continuing your studies

Upon successful completion of the Master’s degree programme Media and Convergence Management, students can continue their studies in the Doctoral degree programme.

List of degree programmes

Specialist courses

Within the scope of the free electives and in accordance with the respective curriculum, students can receive credits for individual courses or for entire modules from other subject areas.

The special admission procedure takes place once per academic year!

Registration period:
11^th of January to 31^st of July

FAQs

Do you have questions about the Master MCM at the University of Klagenfurt?

Please check the FAQs for answers!