STUDY
COVID-19 information
Due to the current COVID-19 pandemic, the degree programme Media and Convergence Management will be held exclusively online in the upcoming winter semester 2020/2021.
The Master’s programme teaches key skills in the fields of media and communication, management, marketing, and technology. The programme focuses on the fields of technical, media, content-related and cross-industry convergence. End devices such as smartphones and tablets take centre stage in technical or media convergence. Content-related convergence relates to the multiple use of content (e.g. film, computer games, books with similar themes/contents) and cross-industry convergence relates to the blurring of boundaries in the TIMES sector (technology, information, media, entertainment and security). These forms of convergence constitute new challenges for companies, which is why skills in the fields of cultural studies and media studies, economics, and technical sciences are increasingly important.
By imparting these competences to students, the Master‘s degree offers a powerful response to the media industry’s demands for qualified employees. And yet, the courses offered are not limited to the media sector. Convergence processes affect virtually all sectors and bring with them changes in corporate organisational structures and processes, for instance in communication and media studies (content and editorial management, public relations, cross-media management, corporate social responsibility and sustainability), in management and economics (strategic and operational marketing, advertising, market research and innovation management), and in IT. The Master’s programme provides students with the interdisciplinary skills they need to manage these changes and challenges.
Many areas, such as network management, mass customization etc. or the areas mentioned above are examined from the perspective of the humanities, management studies and economics, and technical sciences, to ensure that students are familiarised with the fundamentals of each of these realms and learn to link them together.
Master of Science (MSc)
Yes
Yes
English
Due to the current COVID-19 pandemic, the degree programme Media and Convergence Management will be held exclusively online in the upcoming winter semester 2020/2021.
Student Guidance Service
E-mail: studieninfo [at] aau [dot] at
Office of the Programme Director
Website of the Programme Director
E-mail: mcm [at] aau [dot] at
Student Representatives
Website of the Student Representatives
E-mail: oeh [dot] muk [at] aau [dot] at
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The degree programme aims to convey fundamental theoretical principles while also demonstrating their practical application. Students are able to
11th of January to 31st of July 2021
English language level C1
Information on Bachelor’s degree programmes that are relevant for admission
Subject | Designation | ECTS |
---|---|---|
Required Subjects | Complementary subjects | 16 |
Quantitative and Qualitative Methods (for Media Research) | 4 | |
Organisational Communication and Media Management (OAM) | 14 | |
Distributed Multimedia Systems (DMS) | 4 | |
Human Centered Computing (HCC) | 8 | |
Innovation and Marketing (IAM) | 8 | |
Law | 8 | |
Master Thesis | 28 | |
Electives I | Media and Communication (MC) | 8 |
Multimedia Systems (MS) | 4 | |
Innovation, Marketing and Law (IML) | 4 | |
Electives II | 8 | |
Options | 6 | |
Total | 120 |
In general, students are encouraged to spend a period of time studying abroad. This can be organised as a short period abroad within the scope of the restricted electives II (Electives II), accounting for 8 ECTS credits, or a full semester abroad.
Erasmus+ and Joint Study programmes allow students to study at numerous partner universities in Europe and across the globe.
Graduates are qualified to occupy leading positions at middle and upper management levels. Typical fields of activity include:
Upon successful completion of the Master’s degree programme Media and Convergence Management, students can continue their studies in the Doctoral degree programme.
Within the scope of the free electives and in accordance with the respective curriculum, students can receive credits for individual courses or for entire modules from other subject areas.
Registration period:
11th of January to 31st of July
Do you have questions about the Master MCM at the University of Klagenfurt?