Pharmaceutical advertising can empower patients
Autumn is flu season and that means it is high season for pharmacies selling over-the-counter cold and flu remedies. Those who aren’t reminded by their own running noses, are sure to be alerted to these types of pharmaceutical drugs by advertisements and posters. A team of researchers has recently studied the extent to which pharmaceutical advertising supports the so-called self-empowerment of patients. The investigation focused on Brazil, the fastest-growing pharmaceutical drug market in the world.
