The Department of Marketing and International Management at Global Marketing Conference 2018 in Tokyo

At the end of July 2018, the Global Marketing Conference 2018 took place in Tokyo, Japan’s lively capital.

The Department of Marketing and International Management, represented by Andrea Ettinger and Ralf Terlutter, presented current research in the area of Corporate Social Responsibility at this important international conference.

The title of the presentation of Andrea Ettinger, Sonja Grabner-Kräuter, Ralf Terlutter and their cooperation partner Shintaro Okazaki of King’s College London was: “Is “Greenhushing” indeed Desired by Hotel Guests? The Relationship between Corporate (CSR) Communication and Hotel Guests’ Intentions to Behave Unethically in the Context of Holiday Behavior and their Attitudes towards CSR Communication”.