Economists endeavour to emulate the behaviour of actors in economic contexts in order to calculate the consequences. The difficulty is this: Many at times restrictive assumptions concerning the behaviour of actors do not reflect the real world. A new project funded by the Anniversary Fund of the OeNB (Oesterreichische Nationalbank) aims to get a better grasp on reality.
At the end of July 2018, the Global Marketing Conference 2018 took place in Tokyo, Japan’s lively capital.
The Department of Marketing and International Management, represented by Andrea Ettinger and Ralf Terlutter, presented current research in the area of Corporate Social Responsibility at this important international conference.
The title of the presentation of Andrea Ettinger, Sonja Grabner-Kräuter, Ralf Terlutter and their cooperation partner Shintaro Okazaki of King’s College London was: “Is “Greenhushing” indeed Desired by Hotel Guests? The Relationship between Corporate (CSR) Communication and Hotel Guests’ Intentions to Behave Unethically in the Context of Holiday Behavior and their Attitudes towards CSR Communication”.
Stephan Leitner realized at an early stage that he is a numbers person among the business and economics specialists, someone who feels more comfortable with the quantitative subjects than with the “softer” subjects. Today, following his recent habilitation, the newly minted associate professor pursues his research at the Department of Management Control and Strategic Management, where he is working on models that calculate the decision-making behaviour in companies as well as the effects of decisions, taking into account the behavioural sciences.
What has travelled by road to reach us until now could be delivered by drones in the future. This has many advantages: Poor rural transport infrastructure or persistent congestion in large cities can be bypassed. In 2013, Amazon was among the first to announce the intention to deliver goods using small autonomous drones. But when might this technology truly become part of our daily lives? Drone researcher Pasquale Grippa provides some answers.