From handwritten file cards to electronic health records: how widely accepted are electronic health records?

Why are many doctors and patients sceptical about systems such as ELGA (electronic health records), and which countries have succeeded in introducing effective systems? Anna Griesser recently completed her doctoral thesis at the University of Klagenfurt (Department of Business Management), in which she examined the factors that promote and inhibit the acceptance of electronic health records.

Guest lecture on strategy & communication – voestalpine AG

Sir Mag. Peter Felsbach, MAS, Head of Group Communications and Group Spokesman of voestalpine AG, gave a guest lecture on October 31^st, 2024, on the topic of “voestalpine AG – Group Strategy & Communications.” The lecture, which was open to the university public, attracted great interest, particularly from students in the “International Marketing” and “Consumer Behaviour” courses, which was also reflected in the subsequent discussion.

Guest lecture at the LV International Marketing – GamerTag

On October 9th, 2024, Amir Kabirmanesh was a guest at LV International Marketing. He is the co-founder and CEO of GamerTag and is an IM student. He presented his company GamerTag, a social media platform for gamers.

Gastvortrag von GamerTag in der LV International Marketing

Guest lecture in the LV International Marketing – Swiss Re

On October 8th, 2024, Nadzeya Kuryan, Senior Digital Marketing Manager at Swiss Re and IM Alumni, was a guest at the International Marketing course. She presented a case on international communication at Swiss Re, gave insights into her daily work, and highlighted opportunities for internships and job entry at Swiss Re.