Sir Mag. Peter Felsbach, MAS, Head of Group Communications and Group Spokesman of voestalpine AG, gave a guest lecture on October 31st, 2024, on the topic of “voestalpine AG – Group Strategy & Communications.” The lecture, which was open to the university public, attracted great interest, particularly from students in the “International Marketing” and “Consumer Behaviour” courses, which was also reflected in the subsequent discussion.
On October 8th, 2024, Nadzeya Kuryan, Senior Digital Marketing Manager at Swiss Re and IM Alumni, was a guest at the International Marketing course. She presented a case on international communication at Swiss Re, gave insights into her daily work, and highlighted opportunities for internships and job entry at Swiss Re.
The annual conference of the research group “Konsum & Verhalten” took place at the Alpen-Adria-University of Klagenfurt from September 19th to September 21st, 2024. The conference was jointly organized by the Department of Marketing and International Management and the Institute of Media and Communication Studies and thus had an interdisciplinary focus.
In addition to exciting scientific presentations on the participants’ current research projects, the guests were able to get to know not only the AAU itself but also Klagenfurt through the supporting program.
The scientific program enabled an interdisciplinary exchange on topics related to consumption and behavior and contributed to the expansion of the participants’ methodological skills. As part of a guided tour of the campus, the guests were able to gain an insight into the Popper Collection, and the drone hall was also visited. Klagenfurt itself got to know better on a guided tour with a night watchman.
Culinary delights were served to the participants not only during the conference at the buffet but also in the evening in local restaurants.
From June 27 to June 29, 2024, researchers from various nations and disciplines came together in Thessaloniki, Greece at the 22nd International Conference on Research in Advertising (ICORIA 2024). This year’s theme was “Moving forward, looking back: advertising in the advent of AI”. The Department of Marketing and International Management was represented with two scientific contributions.
