69th Annual International Communication Association (ICA) Conference in Washington D.C.

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The 69th Annual International Communication Association (ICA) Conference took place from 24 – 28 May 2019 in Washington D.C., USA.

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WIWI Award for Excellence in Publishing 2017 awarded to Andrea Ettinger

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We are happy to inform that Univ.-Ass. Andrea Ettinger has been awarded the WIWI Award for Excellence in Publishing 2017. The annual award is given out by the Faculty of Management and Economics.
The award was presented to Andrea Ettinger at the end of November for her outstanding publication with the title “Online CSR communication in the hotel industry: Evidence from small hotels“. The publication can be found in the International Journal of Hospitality Management, accessible directly here https://www.sciencedirect.com/science/article/pii/S0278431917302724.

Congratulations to this fantastic achievement!

The MIM Department at the annual conference of the research group Konsum & Verhalten in Lüneburg

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Last week, the annual conference of the research group Konsum & Verhalten took place at Leuphana Universität Lüneburg. As every year, the MIM Department’s attendance was numerous – this year Ralf Terlutter, Sonja Bidmon, Svenja Diegelmann and Anita Paggitz attended. At this conference, current research findings from the area of consumer behaviour are presented and discussed and the relations to the German-speaking research community are strengthened and extended. As always, the K&V conference was a highlight in the conference calendar of our staff. Many thanks to the organizers!

The Department of Marketing and International Management at Global Marketing Conference 2018 in Tokyo

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At the end of July 2018, the Global Marketing Conference 2018 took place in Tokyo, Japan’s lively capital.

The Department of Marketing and International Management, represented by Andrea Ettinger and Ralf Terlutter, presented current research in the area of Corporate Social Responsibility at this important international conference.

The title of the presentation of Andrea Ettinger, Sonja Grabner-Kräuter, Ralf Terlutter and their cooperation partner Shintaro Okazaki of King’s College London was: “Is “Greenhushing” indeed Desired by Hotel Guests? The Relationship between Corporate (CSR) Communication and Hotel Guests’ Intentions to Behave Unethically in the Context of Holiday Behavior and their Attitudes towards CSR Communication”.

New publication from the Department of Marketing und International Management

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The same video game in 2D, 3D or virtual reality – How does technology impact game evaluation and brand placements?

Co-authors:  Johanna Röttl and Ralf Terlutter

 

The open access paper is available here:
http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0200724

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Kundenzufriedenheit aus psychologischer Perspektive

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Ob jemand mit einem Kauf oder einer Dienstleistung zufrieden ist, hängt auch von seiner oder ihrer Persönlichkeit ab. Sonja Bidmon versucht, Erkenntnisse aus Psychologie und Marketing in ihrer Forschung zu vereinen.

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