25th International Marketing Trends Conference (IMTC) in Berlin

25th International Marketing Trends Conference (IMTC) in Berlin

The 25th International Marketing Trends Conference took place at ESCP Business School Berlin from January 16 to 17, 2026. This year’s conference, marking the 25th-anniversary, was held under the theme “Marketing and Chaos: Restoring Clarity, Trust, and Meaning in Turbulent Times.” The Research Group Marketing and International Management at the newly founded Department of Management was represented by Sonja Bidmon.

Guest lecture on strategy & communication – voestalpine AG

Sir Mag. Peter Felsbach, MAS, Head of Group Communications and Group Spokesman of voestalpine AG, gave a guest lecture on October 31^st, 2024, on the topic of “voestalpine AG – Group Strategy & Communications.” The lecture, which was open to the university public, attracted great interest, particularly from students in the “International Marketing” and “Consumer Behaviour” courses, which was also reflected in the subsequent discussion.

Guest lecture at the LV International Marketing – GamerTag

On October 9th, 2024, Amir Kabirmanesh was a guest at LV International Marketing. He is the co-founder and CEO of GamerTag and is an IM student. He presented his company GamerTag, a social media platform for gamers.

Gastvortrag von GamerTag in der LV International Marketing

Guest lecture in the LV International Marketing – Swiss Re

On October 8th, 2024, Nadzeya Kuryan, Senior Digital Marketing Manager at Swiss Re and IM Alumni, was a guest at the International Marketing course. She presented a case on international communication at Swiss Re, gave insights into her daily work, and highlighted opportunities for internships and job entry at Swiss Re.