The 69th Annual International Communication Association (ICA) Conference took place from 24 – 28 May 2019 in Washington D.C., USA.
Prof. Dr. Ralf Terlutter and Svenja Diegelmann from the Department of Marketing and International Management participated in the conference. After a competitive review process with an acceptance rate of 39.4%, Svenja Diegelmann got the chance to present at the ICA conference in the session on New Research on Persuasive Health Communication.
She says: “The conference was a great experience for me and a great opportunity to meet many researchers, young and established ones alike, from a variety of backgrounds and countries. I gained great insights and inspiration over the course of the ICA conference.”