Research on “Sustainability & Communication” examines societal communication processes related to sustainability at a macro, meso, and micro level. This includes mediated public communication, organizational communication, intra- and interpersonal communication. The focus lies on communication processes aiming at strengthening awareness of sustainability among different stakeholders to anchor the principle of sustainability in society. Furthermore, research focuses on understanding what impact who is communicating and how sustainability-related messages are communicated have on recipients, with a critical view on greenwashing. Current research topics include an analysis of communication processes and strategies of pro-social influencers, social enterprises, media companies, different stakeholder groups, and the role of (mediated) communication on consumption practices and attitudes.
Associated Researchers
- +43 463 2700 1822
- Sandra [dot] Diehl [at] aau [dot] at
Recent Publications
Fenzl, T., Weder, F., Voci, D., & Lemke, S. (2022). Demoralization Effects of Sustainability: Development of a Theoretical Framework and Exploratory Pilot-Study on Moralization and Demoralization Effects in (M) Eating Behavior. Frontiers in Communication, 7.
Karmasin, M., & Voci, D. (2021). The role of sustainability in media and communication studies’ curricula throughout Europe. International Journal of Sustainability in Higher Education, 22(8), 42–68.
Koinig, I., & Diehl, S. (2022). GreenfluencerInnen–eine neue Form der Nachhaltigkeitskommunikation?. Nachhaltigkeit als Gegenstand und Zielgröße der Rezeptions-und Wirkungsforschung: Aktuelle Studien und Befunde, 44, 19.
Koinig, I., & Diehl, S. (2021). Health Communication (Campaigns) for Sustainable Development—Can Social Media Be a Remedy?. The Sustainability Communication Reader: A Reflective Compendium, 437-460.
Koinig, I., Diehl, S., & Weder, F. (2021). SDG# 3: Communicating “Health for All” in German-Speaking Countries as Exemplified by HIV/AIDS Advertising Campaigns: In M. Yusha’u, & J. Servaes (Hrsg.), The Palgrave Handbook of International Communication and Sustainable Development (pp. 449 – 486). New York (NY): Palgrave Macmillan.
Peter, C., Kümpel, A. S., Mangold, F., & Schnauber-Stockmann, A. (Hrsg.). (2022). Nachhaltigkeit als Gegenstand und Zielgröße der Rezeptions- und Wirkungsforschung: Aktuelle Studien und Befunde. Baden-Baden: Nomos Verlagsgesellschaft mbH & Co. KG.
Stubenvoll, M., & Neureiter, A. (2021). Fight or flight: How advertising for air travel triggers moral disengagement. Environmental Communication, 15(6), 765–782. https://doi.org/10.1080/17524032.2021.1899956
Voci, D. (2022). Logos, ethos, pathos, sustainabilitos? About the role of media companies in reaching sustainable development. Sustainability, 14(5), 2591.
Weder, F., & Voci, D. (2022). Eco-art as discourse driver. In The Routledge Handbook of Nonprofit Communication (pp. 235-245). Routledge.
Weder, F., & Voci, D. (2021). From ignorance to resonance: Analysis of the transformative potential of dissensus and agonistic deliberation in sustainability communication. International Journal of Communication, 15, 24.
Weder, F., Hübner, R., & Voci, D. (2021). Ist nachhaltig „normal “? Nachhaltigkeit als Konsum-Kompass und Selbst-Moralisierung im Umgang mit Konsumgütern. Reparieren, Selbermachen und Kreislaufwirtschaften: Alternative Praktiken für nachhaltigen Konsum, 147-169.
Weder, F., Krainer, L., & Karmasin, M. (Eds.). (2021). The sustainability communication reader: A reflective compendium. Springer Nature.
Further relevant Publications
Diehl, S., Karmasin, M., Mueller, B., Terlutter, R., & Weder, F. (Eds.). (2017). Handbook of integrated CSR communication. Springer International Publishing.
