Research on “Media Economics & Management” focuses on media markets, industries, and companies by paying particular attention to the media´s area of tension for being both an economic and cultural good. On the one hand, economic and management-related aspects of media (companies) and their activities, i.e., business models, strategies, financing, and marketing, are investigated. On the other hand, research deals with how external phenomena (e.g., digitization, convergence, crises, changes in user behavior) affect media markets and their main players. Current research topics include COVID-19’s impact on the media industry, media and change management, media credibility and trust, and goal-setting approach for public service media management.
Associated Researchers
- +43 463 2700 1822
- Sandra [dot] Diehl [at] aau [dot] at
Recent Publications
Kaltenbrunner, A., Karmasin, M., Luef, S., Lugschitz, R., & Kraus, D. (Eds.). (2022). Der Journalismus-Report VII: Lokaljournalismus und Innovation. Wien: facultas.
Karmasin, M., Diehl, S., & Koinig, I. (2022) (Eds.). Media and Change Management. Cham: Springer.
Koinig, I., Karmasin, M., & Bausch, A. F. (2022). CSR as “Integrity Management” in the Media Industry: An Investigation of the Top Three Media Organisations from Germany, Austria and Switzerland: In M. Karmasin, S. Diehl, & I. Koinig (Hrsg.), Media and Change Management. Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility (pp. 311 – 330). Springer.
Koinig, I., Diehl, S., & Karmasin, M. (2022). Conclusion: The Need for an Agile Organization as Triggered by the COVID-19 Pandemic: In M. Karmasin, S. Diehl, & I. Koinig (Hrsg.), Media and Change Management. Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility (pp. 491 – 501). Springer.
Voci, D., & Karmasin, M. (2022). Cross-Border Media Management in a Digital Environment: Challenges and Lessons Learned for Change Management: In M. Karmasin, S. Diehl, & I. Koinig (Hrsg.), Media and Change Management. Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility (pp. 13 – 31). Springer.
Voci, D., & Karmasin, M. (2021). Globalisierung revisited – zur Struktur grenzüberschreitender Contents: In M. Wieser, & E. Pilipets (Hrsg.), Medienkultur als kritische Gesellschaftsanalyse. Festschrift für Rainer Winter (S. 475 – 491). Köln: Herbert von Halem Verlag.
Woschnagg, F., Kaltenbrunner, A., & Karmasin, M. (2022). (Un) believable: the perceived credibility of Covid-19 information in Austria. Medien Journal, 46(3), 4-25.
Woschnagg, F., Kaltenbrunner A., & Karmasin, M. (2022). Österreichischer Lokaljournalismus und die Corona-Pandemie. In A. Kaltenbrunner, S. Luef, R. Lugschitz, M. Karmasin, & D. Kraus (Hg.), Der Journalismus-Report VII. Lokaljournalismus und Innovation (116-136). Facultas.
Further relevant publications:
Diehl, S., & Karmasin, M. (Eds.). (2013). Media and convergence management. Berlin: Springer.
Voci, D., Karmasin, M., Nölleke-Przybylski, P., Altmeppen, K., Möller, J., & Rimscha, M. B. (2019). What is a media company today?: Rethinking theoretical and empirical definitions. Studies in Communication and Media – SCM, 8 (1), 29 – 52.
