Jan Breitsohl is currently visiting the Unit of Service Management. He is associate professor at Kent Business School (University of Kent, UK) and a distinguished scholar in the area of digital marketing. His research visit aims to develop a new cooperation in teaching and research. More about Jan
The transparency of spending money depends on the mode of payment used: cash, single-function cards that offer only a payment function, or multifunctional cards which may also include bonus programmes, user identification or other functions. A recent study has shown that the recall accuracy associated with the act of paying is lower for both card formats than it is for cash transactions.
Money is money: so why should we care how it is given? A new study on complaint handling, recently published in the renowned Journal of Service Research, delivers fresh insights: People who complain react differently, depending on how the financial compensation is presented.
Employees who volunteer are not only a boon for the image of the company: In cases where an organisation supports volunteering, it profits through increased organisational commitment. These are the key findings of a new study recently presented in the journal “Applied Psychology”.
When companies perform good deeds, they do this for different reasons: From altruism to image considerations – the motives for so-called CSR measures are manifold. What is essential, however, is that CSR measures must be perceived as credible by the employees, as they are often the ones who constitute the “face” of a company. They implement the CSR measures and communicate the commitment beyond the borders of the company. Sarah Desirée Schäfer is investigating the perception and evaluation as well as the impact of CSR measures and CSR communication upon employees.
While prices in the Western world tend to end in 0, 5 or 9, many prices in Asia end in the number 8. A new study has explored the effects of the “lucky number” 8 in pricing practices.
ad astra hat Holger Roschk im Klagenfurter Delikatessengeschäft Jäger getroffen und mit ihm über die Chancen und Risiken von Premiumhandelsmarken gesprochen und nachgefragt, welche Bedeutung sie für den Lebensmitteleinzelhandel haben.
Zahlreiche empirische Studien zeigen, dass Konsumentenentscheidungen und –verhalten von der jeweiligen Kultur geprägt sind. Eine aktuelle Untersuchung kommt zu einem gegenteiligen Ergebnis: Entgegen bisheriger Annahmen verhalten sich Besucherinnen und Besucher bei dem internationalen Kaffeehaus-Riesen Starbucks nicht so, wie man es entsprechend ihrer kulturellen Prägung erwarten würde.