The Department of Marketing and International Management at Global Marketing Conference 2018 in Tokyo

At the end of July 2018, the Global Marketing Conference 2018 took place in Tokyo, Japan’s lively capital.

The Department of Marketing and International Management, represented by Andrea Ettinger and Ralf Terlutter, presented current research in the area of Corporate Social Responsibility at this important international conference.

The title of the presentation of Andrea Ettinger, Sonja Grabner-Kräuter, Ralf Terlutter and their cooperation partner Shintaro Okazaki of King’s College London was: Is “Greenhushing” indeed Desired by Hotel Guests? The Relationship between Corporate (CSR) Communication and Hotel Guests’ Intentions to Behave Unethically in the Context of Holiday Behavior and their Attitudes towards CSR Communication”.

New publication from the Department of Marketing und International Management

The same video game in 2D, 3D or virtual reality – How does technology impact game evaluation and brand placements?

Co-authors:  Johanna Röttl and Ralf Terlutter


The open access paper is available here:

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New schedule of fees and fines on 06.09.2018!

Dear AAU University Library users, dear AAU students,

Installation of the new library system „ALMA“ requires the adaptation of our fees and fines.

For your information – the new schedule of fees and fines comes into effect on 06.09.2018.

The most important changes concern overdue fines for everybody and registration fees for external users.

Overdue fines: From 06.09.2018, exceeding the loan period is charged with 50 cent per day/book.

Here you can find the complete schedule of fees and fine :

We ask all library users to observe their loan periods!

The customary email reminder remains in effect. This is no legally binding information but an additional service. As of 06.09.2018, all users also receive a loan receipt via email. The loan period stated on this receipt must be observed. We ask you to keep an eye on the email address linked to your library account.

Kind regards,
Your UL Team


System change: Last orders from closed stacks (20. + 21.08.)

Dear AAU University Library users, dear AAU students,

URGENT: no online catalogue until Sunday, 19.08, at the latest. New date for orders from closed stacks via catalogue (originally, 20.08.), NOW:

  • On Monday, 20.08, and Tuesday, 21.08., you can still order books from closed stacks! 
  • From 22.08. (until 16.09., at the latest), orders from closed stacks are not possible. Research/borrowing/returning/paying fees and access to your library account possible until 29.08.!

Reminder: please save your borowring history (if you wish) and make a note of your current reservations.

For detailed information:


Thank you for your ongoing understanding!

Kind regards,
Your UL Team

No local online catalogue 14.08.-19.08

Dear AAU Library users, dear AAU students,

ATTENTION: from 14.08.2018, 12:00 until 19.08.2018 at the latest, the local online catalogue (including orders)
and any other services connected to the online catalogue cannot be used due to preparations for the system change.
This is also true for the self-service kiosks. We are doing our utmost to keep this period as brief as possible!

  •  On 16.08. and 17.08., from 09:30 until 12:00, borrowing is possible at the loan desk.
  • Borrowed items can be returned to the return machine (outside entrance).

The borrowing period of items due during that time will be extended.


Kind regards,
Your UL team



The best of all universes? Science takes a look at Star Trek

Scientists representing a variety of specialist fields have come together at Alpen-Adria-Universität to explore the Star Trek phenomenon through the lens of their respective discipline. The results included a lecture series with lecture theatres consistently filled to capacity. The edited volume with the title “Set Phasers to Teach! Star Trek in Research and Teaching” was recently published, offering insights into the wealth of perspectives and delivering opportunities for thought-provoking impulses, even for die-hard Trekkies. We joined the co-editors Martin Gabriel (Department of History) and Wilfried Elmenreich (Department of Networked and Embedded System) for an interview. Former AAU staff members Stefan Rabitsch and John NA Brown were subsequently invited to add their statements.

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