Am 3. Oktober 2016 ging die erste Veranstaltung des interactive! Karriereprogramms erfolgreich über die Bühne. Die Alpen-Adria-Universität vernetzt damit erfolgreich Studierende und Unternehmen.
Zahlreiche empirische Studien zeigen, dass Konsumentenentscheidungen und –verhalten von der jeweiligen Kultur geprägt sind. Eine aktuelle Untersuchung kommt zu einem gegenteiligen Ergebnis: Entgegen bisheriger Annahmen verhalten sich Besucherinnen und Besucher bei dem internationalen Kaffeehaus-Riesen Starbucks nicht so, wie man es entsprechend ihrer kulturellen Prägung erwarten würde.
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