Innovation und Technologiemanagement
Univ.-Prof.in MMag.a Dr.in Rita Faullant
- Betriebswirtschaftslehre
- Business Model Innovation
- Innovationsforschung
- Innovationsmanagement
- Ressourcen Orchestrierung
- Technologieadoption
- Technologiemanagement
- Wirtschaftswissenschaften
Zur Person
Univ.-Prof.in MMag.a Dr.in Rita Faullant ist Universitätsprofessorin für Innovation und Technologiemanagement an der Universität Klagenfurt. Sie verfügt über langjährige internationale Erfahrung in Forschung, Lehre und akademischer Leitung an Universitäten in Österreich und Dänemark. Von 2020 bis 2025 war sie als Direktorin der M/O/T School of Management, Organizational Development and Technology (AAU+) an der Universität Klagenfurt für die wissenschaftliche Gesamtleitung der postgradualen und Executive Education verantwortlich. Seit 2026 ist sie Professorin am Institut für Management.
Rita Faullant absolvierte in Innsbruck die Diplomstudien Internationaler Betriebswirtschaft und Wirtschaftspädagogik. Nach ihrer Promotion an der Universität Klagenfurt im Bereich Marketing und Management wurde ihr 2014 die Venia Docendi für Betriebswirtschaftslehre verliehen. Forschungsaufenthalte und Gastprofessuren führten sie u. a. an die Technical University of Denmark (DTU) und an die University of Southern Denmark, wo sie über viele Jahre als Associate Professor tätig war und weiterhin als Professorin affiliiert ist.
Rita Faullant hat über 70 wissenschaftliche Publikationen veröffentlicht, darunter zahlreiche Artikel in SSCI-gerankten Journals wie Technovation, Journal of Product Innovation Management, European Management Journal und Creativity and Innovation Management. Sie ist Area Editor bei Technovation sowie Mitglied des Editorial Boards von Industrial Marketing Management und wirkt regelmäßig als Gutachterin für führende internationale Fachzeitschriften und Konferenzen.
Inhaltlich liegt ihr Forschungsschwerpunkt auf digitaler Transformation, Innovations- und Technologiemanagement, Ressourcen- und Fähigkeitsorchestrierung, Geschäftsmodellinnovation sowie offenen und kollaborativen Innovationsformen. Neben ihrer akademischen Tätigkeit ist sie intensiv in Wissenstransfer, Third-Mission-Aktivitäten und Innovationsförderprogramme eingebunden und arbeitet seit vielen Jahren eng mit Unternehmen, öffentlichen Organisationen und Förderinstitutionen zusammen.
Publikationen
Dietfried Globocnik, Rita Faullant: Promoters as social controls to facilitate knowledge sharing, conflict management and innovation project portfolio performance. Creativity and Innovation Management, Wiley-Blackwell, Malden (MA), 2024, S. 1 - 18.
Rita Faullant, Mette Praest Knudsen, Stephanie Schleimer: Configuring Technology Resources and Organizational Practices for Innovation Success. Research-Technology Management, Taylor & Francis, 67, 2024, S. 62 - 71.
Rita Faullant, Mette Praes Knudsen, Alexander Reichelt: The Decline in Product Innovativeness and the Significance of Process and Organizational Innovation. DRUID, 2024, S. 1 - 22.
Henrik Blichfeldt, Rita Faullant: Performance effects of digital technology adoption and product & service innovation – A process-industry perspective. Technovation, Elsevier, 105, 2021,
Fabian Herrmann, Rita Faullant: The Usage and Effectiveness of Tools for New Product Development in Start-Ups. Proceedings of the 28th IPDMC Innovation and Product Development Management Conference, European Institute for Advanced Studies in Management (EIASM), Brüssel, 2021, S. 1
Desiree Ukobitz, Rita Faullant: Leveraging 3D Printing Technologies: The Case of Mexico’s Footwear Industry. Research-Technology Management, Taylor & Francis, 64, 2021, S. 20 - 30.
Dietfried Globocnik, Rita Faullant: Do Lead Users Cooperate with Manufacturers in Innovation? Investigating the Missing Link between Lead Userness and Cooperation Initiation with Manufacturers. Technovation, Elsevier, 2020, S. 1 - 14.
Stephanie Schleimer, Mette Praest Knudsen, Rita Faullant: Orchestrating for Performative Resource and Capability Configurations. Academy of Management Proceedings, Academy of Management, Briarcliff Manor, 2020, S. 16574
Dietfried Globocnik, Rita Faullant, Zulaicha Parastuty: Bridging strategic planning and business model management - A formal control framework to manage business model portfolios anddynamics. European Management Journal, Elsevier, 2019, S. 1 - 13.
Rita Faullant, Patrick Holzmann, Erich Schwarz: Everybody is Invited But Not Everybody will Come — The Influence of Personality Dispositions on Users' Entry Decisions for Crowdsourcing Competitions. Managing Innovation, World Scientific Publishing, Singapore, 2019, S. 91 - 109.
Gabriele Sottocornola, Fabio Stella, Panagiotis Symeonidis, Markus Zanker, Ines Krajger, Rita Faullant, Erich Schwarz: Identifying Innovative Idea Proposals with Topic Models. Big Data and Innovation in Tourism, Travel, and Hospitality, Springer, 2019, S. 115 - 134.
René Goduscheit, Rita Faullant: Paths Towards Radical Service Innovation in Manufacturing Companies - A Service-Dominant Logic Perspective. Journal of Product Innovation Management (JPIM), Blackwell Publishing Ldt, 35, Oxford (UK), Malden (USA), 2018, S. 701 - 719.
Wolfgang Gerstlberger, Henrik Blichfeldt, Rita Faullant: Process and product innovation in the scope of Industry 4.0. Proceedings of 18th International CINet Conference - Digitalization and innovation: designing the organization of the future, 18, 2017, S. 1 - 15.
Rita Faullant, Johann Füller, Katja Hutter: Fair play: Perceived fairness in crowdsourcing competitions and the customer relationship-related consequences. Management Decision, Emerald Group Publishing Limited, 55, Bingley, 2017, S. 1924 - 1941.
Salwa Hanine, Rita Faullant: Attracting participants in crowdsourcing contests: the relative importance of brand attachment vs. extrinsic and intrinsic motivations. 24th Innovation and Product Development Management Conference Proceedings, European Institute for Advanced Studies in Management (EIASM), 24, Brüssel, 2017, S. 1 - 14.
Rita Faullant, Dietfried Globocnik: How strategy translates into business models: A business model portfolio perspective. 1st Business Model Conference, 2017,
Wolfgang Gerstlberger, Rita Faullant, Henrik Blichfeldt: Implications of the Concept Industry 4.0 for Innovative Manufacturing Firms. 24th Innovation and Product Development Management Conference Proceedings, European Institute for Advanced Studies in Management (EIASM), 24, Brüssel, 2017, S. 1 - 10.
Desiree Ukobitz, Rita Faullant, Erich Schwarz: Managerial decision making for the adoption of radical technologies. 24th Innovation and Product Development Management Conference Proceedings, European Institute for Advanced Studies in Management (EIASM), 24, Brüssel, 2017, S. 1 - 22.
Dietfried Globocnik, Rita Faullant: The (Un)Usual Suspects - What Drives Users to Cooperate with Manufacturers in User Innovation-Hostile Contexts. 24th Innovation and Product Development Management Conference Proceedings, European Institute for Advanced Studies in Management (EIASM), Brüssel, 2017, S. 1 - 22.
Ursula Liebhart, Rita Faullant: Die Wirkung von Beziehungsenergie im Cross-Mentoring. Cross Mentoring, Springer, Berlin, 2017, S. 69 - 91.
Rita Faullant, Guido Dolfus: Everything community? Destructive processes in communities of crowdsourcing competitions. Business Process Management Journal, Emerald Group Publishing Limited, 23, Bingley, 2017, S. 1108 - 1128.
Rita Faullant, Patrick Holzmann, Erich Schwarz: EVERYBODY IS INVITED BUT NOT EVERYBODY WILL COME — THE INFLUENCE OF PERSONALITY DISPOSITIONS ON USERS’ ENTRY DECISIONS FOR CROWDSOURCING COMPETITIONS. International Journal of Innovation Management, 20, 2016, S. 1 - 20.
Aqeel Ahmed Soomro, Rita Faullant, Erich Schwarz: 3-D printing for incumbent firms and entrepreneurs. An Enterprise Odyssey. International Conference Proceedings, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016, S. 291 - 298.
Mette Praest Knudsen, Rita Faullant: Being challenged by crowdsourcing?: The Long Journey from Crowdsourcing to Innovation. CIM Community Workshop 2016, Continuous Innovation Network (CINet), 2016, S. 1 - 12.
Rita Faullant, Mette Praest Knudsen: Raising Innovativeness through Adoption and Use of Organisational Practices and Process Technologies. DRUID16 - 20th Anniversary Conference, 2016, S. 1 - 19.
Guido Dolfus, Rita Faullant: Sabotage in idea competitions of crowdsourcing communities. 23rd International Product Development Management Conference : Crossing Borders and Boundaries: The Changing Role of Innovation/Entrepreneurship, European Institute for Advanced Studies in Management (EIASM), Brüssel, 2016, S. 1 - 19.
Rita Faullant, Mette Praest Knudsen, Guido Dolfus: The Day after Crowdsourcing: Do Crowdsourced Ideas become Innovations?. 17th International CINet Conference, 2016, S. 1 - 9.
Rita Faullant, Mette Praest Knudsen: Adoption and Use of Organizational Practices and Process Technologies for Stimulation of the Innovative Capabilities of Firms. Pursuing Innovation Leadership : Proceeding of the 16th International CINet Conference, Continuous Innovation Network (CINet), 2015,
Rita Faullant, Guido Dolfus: Everything community? Destructive processes in communities of crowdsourcing competitions. Proceedings of the 22nd Innovation and Product Development Management Conference, European Institute for Advanced Studies in Management (EIASM), Brüssel, 2015, S. 1 - 18.
Rita Faullant, Patrick Holzmann, Christina Gängl-Ehrenwerth, Erich Schwarz: Everybody is invited but not everybody will come – the role of personality dispositions on users’ entry decision of crowdsourcing competitions. Proceedings of the 19th International Product Development Management Conference, European Institute for Advanced Studies in Management (EIASM), Brüssel, 2014, S. 1 - 13.
Ursula Liebhart, Rita Faullant: Relational Energy as a Bootser for High-Quality Relationships in Mentoring. European Academy of Management . Proceedings of the European Academy of Management Annual Conference, 2014, S. 1 - 15.
Rita Faullant, Johann Füller, Katja Hutter: Fair Play: Perceived fairness in crowdsourcing communities and its behavioural consequences. Proceedings of the 73th AOM Conference, Academy of Management, Briarcliff Manor, 2013, S. 39 - 39.
Christina Gängl-Ehrenwerth, Rita Faullant, Erich Schwarz: Kundenintegration in den Neuproduktentwicklungsprozess. Kreativität, Innovation, Entrepreneurship, Springer Verlag GmbH, Berlin, Heidelberg, New York, 2013, S. 371 - 384.
Rita Faullant, Kurt Matzler, Todd A. Mooradian: The thrill of victory, the agony of defeat. Perceptions of price (un)fairness, personality, emotions, and price satisfaction. Handbook of Psychology of Emotions: Recent Theoretical Perspectives and Novel Empirical Findings, Nova Science Publishers, 2, Hauppauge (NY), 2013, S. 127 - 140.
J. Füller, R. Faullant, K. Hutter, Rita Faullant: Drivers of Innovation Management 2.0 and Employee-Based Innovation Communities. Proceedings of the 19th International Product Development Management Conference, European Institute for Advanced Studies in Management (EIASM), Brüssel, 2012, S. 1 - 1.
K. Hutter, R. Faullant, J. Füller, Rita Faullant: The passion of user-generated brands. Proceedings of the 41st EMAC Conference, European Marketing Academy (EMAC), Brussels, 2012, S. 1 - 1.
R. Faullant, I. Krajger, M. Zanker, Rita Faullant, Markus Zanker, Ines Krajger: Identification of innovative useres for new service development in tourism. 19th conference on Information and communication Technologies in Tourism (ENTER), Springer Verlag GmbH, Berlin, Heidelberg, New York, 2012, S. 426 - 436.
R. Faullant, J. Füller, K. Matzler, Rita Faullant: Mobile audience interaction – explaining the adoption of new mobile service applications in socially enriched environments. Engineering Management Research, Canadian Center of Science and Education (CCSE), 1, Toronto, 2012, S. 59 - 76.
R. Faullant, E.J. Schwarz, I. Krajger, R.J. Breitenecker, Robert Breitenecker, Ines Krajger, Erich Schwarz, Rita Faullant: Towards a Comprehensive Understanding of Lead Userness: The Search for Individual Creativity. Creativity and Innovation Management, Wiley-Blackwell, 21, Malden (MA), 2012, S. 76 - 92.
R. Faullant, J. Füller, K. Hutter, Rita Faullant: Fair play: perceived fairness in idea and design contest communities and its behavioral consequences. 18th International Product Development Management Conference: "Innovate through Design", European Institute for Advanced Studies in Management (EIASM), Brüssel, 2011, S. 72 - 72.
R. Faullant, I. Krajger, E. Schwarz, Erich Schwarz, Rita Faullant, Ines Krajger: Virtual user integration for new product development: a review of literature and persprectives for future research. 18th International Product Development Management Conference: Innovate through Design, European Institute for Advanced Studies in Management (EIASM), Brüssel, 2011, S. 72 - 72.
J. Füller, K. Hutter, R. Faullant, Rita Faullant: Why co-creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions. R&D Management, John Wiley & Sons Inc., 41, Hoboken (NJ), 2011, S. 240 - 258.
R. Faullant, K. Matzler, T. A. Mooradian, Rita Faullant: Personality, basic emotions, and satisfaction: Primary emotions in the mountaineering experience. Tourism Management, 32, 2011, S. 1423 - 1430.
R. Faullant, I. Krajger, E. Schwarz, Ines Krajger, Rita Faullant, Erich Schwarz: Virtual user integration for new product deveolment: a review of literature and perspectives for future research. ????, European Institute for Advanced Studies in Management (EIASM), Brüssel, 2011, S. 72 - 72.
J. Füller, R. Faullant, K. Matzler, Rita Faullant: Triggers for virtual customer integration in the development of medical equipment – from a manufacturer and a user perspective. Industrial Marketing Management, 2010, S. 1376 - 1383.
Grabner-Kräuter, S., R. Faullant, Rita Faullant, Sonja Grabner-Kräuter: Internet Trust as a Specific Form of Technology Trust and its Influence on Online Banking Adoption. Trust and Technology in a Ubiquitous Modern Environment: Theoretical and Methodological Perspectives, IGI Global / IGI Publishing (IGIP), Hershey (PA), 2010, S. 174 - 192.
R.J. Breitenecker, E.J. Schwarz, R. Faullant, J. Claußen, M. Zifko, Jonas Claußen, Matthias Zifko, Rita Faullant, Erich Schwarz, Robert Breitenecker: Der Einfluss von Teamprozessen auf Teameffektivität und Erfolg junger Unternehmen. Alpen-Adria-Universität Klagenfurt, Klagenfurt am Wörthersee, 2009,
R. Faullant, E. Schwarz, I. Krajger, R. Breitenecker, Ines Krajger, Erich Schwarz, Robert Breitenecker, Rita Faullant: Are lead users creative?. Proceedings of the 38th EMAC Conference, European Marketing Academy (EMAC), Brussels, 2009, S. 1 - 1.
K. Matzler, R. Faullant, F. Bailom, A Linder, Rita Faullant: Cross-cultural differences in customer delight: an application of the three-factor-theory of customer satisfaction in different cultures. Proceedings of the 38th EMAC Conference, European Marketing Academy (EMAC), Brussels, 2009,
S. Grabner-Kräuter, R Faullant, Sonja Grabner-Kräuter, Rita Faullant: Internet trust and online banking adoption: Evidence from Austria. Proceedings of the Annual Conference of the European Academy of Marketing (EMAC), European Marketing Academy (EMAC), Brussels, 2009,
S. Grabner-Kräuter, R. Faullant, Sonja Grabner-Kräuter, Rita Faullant: The impact of Internet trust on the adoption of Internet banking and the moderating role of personality. 2009 AMA Winter Educators' Conference, American Marketing Association, 20, Chicago (IL), 2009, S. 123 - 133.
E. Schwarz, R. Faullant, K Matzler, Rita Faullant, Erich Schwarz, Kurt Matzler: The Impact of the entrepreneurship culture and innovativeness on business growth: An empirical study of small- and medium-sized enterprises. Zeitschrift für Betriebswirtschaftslehre, Gabler Verlag/GWV-Fachverlage GmbH, Wiesbaden, 2009, S. 1 - 14.
E. Schwarz, R. Faullant, I. Krajger, R. Breitenecker, Erich Schwarz, Ines Krajger, Rita Faullant, Robert Breitenecker: Towards a comprehensive understanding of lead userness: the role of personality and creativity. Proceedings of the 16th PDMA, European Institute for Advanced Studies in Management (EIASM), Brüssel, 2009, S. 1 - 1.
J. Füller, R. Faullant, K Matzler, Rita Faullant, Johann Füller, Kurt Matzler: Triggers for virtual customer integration in the development of medical equipment - from a naufecturer and a user perpective. 15th International Product Development Management Conference, Hamburger Fern-Hochschule, Hamburg, 2008,
R. Faullant, J Füller, K Matzler, Kurt Matzler, Rita Faullant, Johann Füller: Mobile audience interaction - explaining the adoption of new mobile service applications in socially enriched environments. Marketing Landscapes: A Pause for Thought, Alpen-Adria-Universität Klagenfurt, Klagenfurt am Wörthersee, 2008,
K. Matzler, R. Faullant, T Mooradian, Kurt Matzler, Rita Faullant, Todd Mooradian: The role of personality and culture in the information of consumption-based emotions and satisfaction. Marketing Landscapes: A Pause for Thought, Alpen-Adria-Universität Klagenfurt, Klagenfurt am Wörthersee, 2008,
E.J. Schwarz, R. Faullant, K Matzler, Kurt Matzler, Erich Schwarz, Rita Faullant: Organizational culture and innovativeness as determinants of business growth: An empirical study of small- and medium-sized enterprises. The power of networking, Filozofska fakulteta (Univerza v Mariboru), Maribor, 2008, S. 229 - 238.
R. Faullant, K. Matzler, J Füller, Kurt Matzler, Johann Füller, Rita Faullant: A positioning map of skiing areas using customer satisfaction scores. Journal of Hospatility and Leisure Marketing, The Haworth Press Inc., Binghamton (NY), 2008, S. 230 - 245.
S. Grabner-Kräuter, R Faullant, Rita Faullant, Sonja Grabner-Kräuter: Consumer acceptance of Internet banking: the influence of Internet trust. International Journal of Bank Marketing, 26, 2008, S. 483 - 504.
E.J. Schwarz, R. Faullant, I Krajger, Erich Schwarz, Rita Faullant, Ines Krajger: Innovationsmanagement für dienstleistungsorientierte Gründungsunternehmen: Das 4-Ampel-Modell. Entrepreneurship. Theorie und Fallstudien zu Gründungs-, Wachstums- und KMU-Management, facultas.wuv Universitätsverlag, Wien, 2008, S. 171 - 181.
R. Faullant, K. Matzler, J Füller, Rita Faullant: The impact of satisfaction and image on loyalty: the case of Alpine ski resorts. Managing Service Quality, Emerald Group Publishing Limited, Bingley, 2008, S. 163 - 178.
R. Faullant, M. Wdowiak, E Schwarz, Malgorzata Wdowiak, Rita Faullant, Erich Schwarz: The Influence of the Founder’s Cultural Capital on Early Performance of New Ventures. Alpen-Adria-Universität Klagenfurt, Klagenfurt am Wörthersee, 2008,
K. Matzler, J. Füller, R Faullant, Kurt Matzler, Rita Faullant, Johann Füller: Customer Satisfaction and Loyalty with Alpine Ski Resorts: The Moderating Effect of Lifestyle, Spending and Customer's Skiing Skills. International Jorunal of Tourism Research, John Wiley & Sons Inc., Hoboken (NJ), 2007, S. 409 - 421.
K. Matzler, B. Renzl, R Faullant, Rita Faullant, Kurt Matzler: Dimensions of price satisfaction: A replication and extension. International Journal of Bank Marketing, 2007, S. 394 - 405.
S. Grabner-Kräuter, R. Faullant, Sonja Grabner-Kräuter, Rita Faullant: Personality, trust, perceived risk, and the adoption of Internet banking. Proceedings of the 4th Workshop on Trust within and between Organizations 2007, European Institute for Advanced Studies in Management (EIASM), Brüssel, 2007,
J. Fueller, K. Matzler, R Faullant, Kurt Matzler, Rita Faullant: Asymmetric effects in customer satisfaction. Annals of Tourism Research, 33, 2006, S. 1159 - 1163.
K. Matzler, R Faullant, Kurt Matzler, Rita Faullant: Self-satisfaction as predictor of overall satisfaction in service contexts with high customer participation, and the impact of Neuroticism and Extraversion on performance evaluation. 2006,
T. Mooradian, K. Matzler, R Faullant, Rita Faullant, Kurt Matzler: Primary emotional responses, cognitive appraisals, and satisfaction in an high-intensity experiential consumption. 2005,
M. Waiguny, K. Matzler, R. Faullant, S. Bidmon, M. Fladnitzer, Marliese Fladnitzer, Martin Waiguny, Sonja Bidmon, Rita Faullant, Kurt Matzler: Consumer Confusion in Mass Customization. Mass Customization Concepts - Tools - Realization, 2005, S. 435 - 447.
Sonja Bidmon, Kurt Matzler, Rita Faullant, Marliese Fladnitzer, Martin Waiguny: Dimensions and consequences of customer e-confusion in online buying behavior. Proceedings of the 4th International Marketing Trends Conference, Universitá Ca‘ Foscari – ESCP Europe, Paris, 2005,
Kurt Matzler, Sonja Bidmon, Rita Faullant, Sonja Grabner-Kräuter, Marliese Fladnitzer, Alexander Schwarz-Musch: Price fairness, personality traits and emotions. Proceedings of the 34th Annual EMAC Conference, European Marketing Academy (EMAC), Brussels, 2005,
M. Fladnitzer, R. Faullant, S Kraus, Sascha Kraus, Marliese Fladnitzer, Rita Faullant: Strategic Planning and Marketing as Fundamentals for Strategic Entrepreneurship - a European Perspective. 2005,
K. Matzler, R. Faullant, B. Renzl, Leiter, V, Rita Faullant, Kurt Matzler: The influence of personality and emotions on customer (self)-satisfaction. 2005,
K. Matzler, R. Faullant, B. Renzl, V Leitner, Kurt Matzler, Rita Faullant: The Relationship between Personality Traits (Extraversion and Neurotizism), Emotions and Customer Self-Satisfaction. Innovative Marketing, 1, 2005, S. 32 - 39.
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