Wendy Trabold was born in Germany, Nuremburg. After graduating from high school, she completed her Bachelor’s degree and subsequently her Master’s degree in Business Administration at Ingolstadt School of Management. During her studies, she spent a term at Stellenbosch University in South Africa. Wendy Trabold was further co-founder for “startin’up e.V.” and was managing director for “Student’s Match Play”, an international golf championship for students. After completing her studies (in 2015) she went on to work as product manager for Faber-Castell. As of spring 2017 she has started to work on her PhD Thesis (research focus: atmospheric stimuli) and is a valuable team member of the Service Management Department at the Alpen-Adria-University Klagenfurt.
Roschk, H., Trabold, W. and Gelbrich, K. (2018), “Insights from Social Resource Theory for Service Business Development,” in Bruhn, M. and Hadwich, K. (Eds.), Service Business Development, Vol. 1, Wiesbaden: Springer, 41-58.
Roschk, H., Feyertag, C., Aydin, N. and Trabold, W. (2018), “Who is my Friend? Coalition Forming in Trilateral Service Recovery Constellations,“ in Goudarzi et al. (Eds.), Proceedings of the 2018 Global Marketing Conference, Tokyo, Japan.
Roschk, H., Trabold, W. and Feyertag, C. (2018), “Ambient Scent: A Meta-Analysis of its Effects on Customer Responses and its Situational Contingencies,” in R. Fisk et al. (Eds.), Proceedings of the 27th Annual Frontiers in Services Conference, Austin, Texas.
Roschk, H., Trabold, W., Berger, C., (2017), “A Meta-Analysis of the Atmospheric Effect of Scent”, in L. Patrício et al. (Eds.), Proceedings of the 15th QUIS symposium, Porto, Portugal.
Roschk, H., Berger, C., Aydin, N., Trabold, W., (2017), “Who is my Friend? Coalition Forming in Service Recovery“, in R. Rust et al. (Eds.), Proceedings of the 26th Annual Frontiers in Services Conference, New York, Yew York.