Holger Roschk has studied Business Administration at the Technical University in Dresden. After completing his studies (in 2006) he worked as a research assistant for the Marketing Department at the Technical University in Ilmenau. In 2011 he received his doctorate for his dissertation entitled “Gerechtigkeit bei der Beschwerdebehandlung”. From 2008 through 2010 Holger Roschk worked as a lecturer for International Marketing and was part of an EU funded project called “REMARK” (Retraining Courses in Intercultural Marketing). Between 2011 and 2015 Holger Roschk was working at the Department of International Management at the Catholic University of Eichstätt-Ingolstadt and he habilitated there in December 2014. In December 2015 he was appointed University Professor at the Department of Service Management at the Alpen-Adria-University where he has been lecturing and doing research. In 2019 Holger Roschk received an offer for a full professorship at the University of Liverpool (UK). He has declined it and has been busy working on his research at the AAU ever since.
Roschk, Holger and Masoumeh Hosseinpour (2020), “Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies,” Journal of Marketing, 84 (1), 125-145. https://doi.org/10.1177/0022242919881137
Roschk, Holger and Katja Gelbrich (2017), “Compensation Revisited: A Social Resource Theory Perspective on Offering a Monetary Resource after a Service Failure,” Journal of Service Research, 20 (4), 393-408. https://doi.org/10.1177/1094670517716333
Roschk, Holger, Sandra M.C. Loureiro, and Jan Breitsohl (2017), “Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color,” Journal of Retailing, 93 (2), 228-240. https://doi.org/10.1016/j.jretai.2016.10.001
Roschk, Holger and Katja Gelbrich (2014), “Identifying Appropriate Compensation Types for Service Failures: A Meta-analytic and Experimental Analysis,” Journal of Service Research, 17 (2), 195-211. https://doi.org/10.1177/1094670513507486
Gelbrich, Katja and Holger Roschk (2011), “A Meta-Analysis of Organizational Complaint Handling and Customer Responses,” Journal of Service Research, 14 (1), 24-43. https://doi.org/10.1177/1094670510387914
Gafeeva, Rufina, Erik Hoelzl, and Holger Roschk (2018), “What Else Can Your Payment Card Do? Multifunctionality of Payment Modes Can Reduce Payment Transparency,” Marketing Letters, 29 (1), 61-72. https://doi.org/10.1007/s11002-017-9445-2
Westjohn, Stanford A., Holger Roschk, and Peter Magnusson (2017), “Eastern Versus Western Culture Pricing Strategy: Superstition, Lucky Numbers, and Localization,” Journal of International Marketing, 25 (1), 72-90. https://doi.org/10.1509/jim.16.0022
Roschk, Holger and Susanne Kaiser (2013), “The Nature of an Apology: An Experimental Study on How to Apologize after a Service Failure,” Marketing Letters, 24 (3), 293-309. https://doi.org/10.1007/s11002-012-9218-x
Gelbrich, Katja and Holger Roschk (2011), “Do Complainants Appreciate Overcompensation? A Meta-Analysis on the Effect of Simple Compensation vs. Overcompensation on Post-complaint Satisfaction,” Marketing Letters, 22 (1), 31-47. https://doi.org/10.1007/s11002-010-9101-6
Loureiro, Sandra M.C., Holger Roschk, and Filipa Lima (2019), “The Role of Background Music in the Visitors’ Experience of Art Exhibition: Music, Memory, and Art Appraisal,” International Journal of Arts Management, 22 (1), 4-24.**
Gelbrich, Katja, Holger Roschk, and Rufina Gafeeva (2016), “A Cross-National Observation of Counter-cultural Consumer Behaviour,” Marketing ZFP – Journal of Research and Management, 38 (3), 150-162. https://doi.org/10.15358/0344-1369-2016-3-150
Roschk, Holger, Katharina Kobler and Julia Hagel (2015), “Premiumhandelsmarken – Ein Literaturreview zu Determinanten und Konsequenzen einer qualitativ hochwertigen Handelsmarke,” Marketing ZFP – Journal of Research and Management, 37 (4), 173-187. https://doi.org/10.15358/0344-1369-2015-4-173
Loureiro, Sandra M.C. and Holger Roschk (2014), “Differential Effects of Atmospheric Cues on Emotions and Loyalty Intention with Respect to Age under Online/Offline Environment,” Journal of Retailing and Consumer Services, 21 (2), 211-219. https://doi.org/10.1016/j.jretconser.2013.09.001
Roschk, Holger, Jana Müller, and Katja Gelbrich (2013), “Age Matters: How Developmental Stages of Adulthood Affect Customer Reaction to Complaint Handling Efforts,” Journal of Retailing and Consumer Services, 20 (2), 154-164. https://doi.org/10.1016/j.jretconser.2012.11.002
Roschk, Holger and Sebastian Große (2013), “Talking about Films: Word-of-Mouth Behaviour and the Network of Success Determinants of Motion Pictures,” Journal of Promotion Management, 19 (3), 299-316.** https://doi.org/10.1080/10496491.2013.770810
Rezai, Golnaz, Michael Jones, Raafat George Saadé, Holger Roschk, and Masoumeh Hosseinpour (2019), “Urban Agriculture as Cooperative Service and Its Contribution to Food Security–Participants and Nonparticipants Perspective,” in Bruhn, M. and Hadwich, K. (Eds.), Kooperative Dienstleistungen, Wiesbaden: Springer, 113-129. https://doi.org/10.1007/978-3-658-26389-8_6
Roschk, Holger, Wendy Trabold, and Katja Gelbrich (2018), “Insights from Social Resource Theory for Service Business Development,” in Bruhn, M. and Hadwich, K. (Eds.), Service Business Development, Vol. 1, Wiesbaden: Springer, 41-58. https://doi.org/10.1007/978-3-658-22426-4_2
Breitsohl, Jan, Holger Roschk, and Christina Feyertag (2018), “Consumer Brand Bullying Behaviour in Online Communities of Service Firms,” in Bruhn, M. and Hadwich, K. (Eds.), Service Business Development, Vol. 2, Wiesbaden: Springer, 289-312. https://doi.org/10.1007/978-3-658-22424-0_13
Roschk, Holger, Katja Gelbrich, and Martin Eisend (2015), “Advertising, Cross-Cultural,” in Donsbach, W. (Ed.), Concise Encyclopedia of Communication, Malden/MA: Blackwell Publishing, 7-8. https://doi.org/10.1002/9781118789353.ch1
**Based on the vote distribution in VHB-Jourqual 3 or Journal Impact Factor
Conference papers not listet.
You can contact me for all concerns regarding the Department of Service Management. If you have questions pertaining to lecture content it is best to reach out to me before and/or after class. If you need assistance with organizational matters or appointments, please contact Ms. Beckley and she will be sure to find a suitable time slot for you.