Performing good deeds and keeping employees informed
When companies perform good deeds, they do this for different reasons: From altruism to image considerations – the motives for so-called CSR measures are manifold. What is essential, however, is that CSR measures must be perceived as credible by the employees, as they are often the ones who constitute the “face” of a company. They implement the CSR measures and communicate the commitment beyond the borders of the company. Sarah Desirée Schäfer is investigating the perception and evaluation as well as the impact of CSR measures and CSR communication upon employees.
