Last week, the annual conference of the research group Konsum & Verhalten took place at Leuphana Universität Lüneburg. As every year, the MIM Department’s attendance was numerous – this year […]
At the end of July 2018, the Global Marketing Conference 2018 took place in Tokyo, Japan’s lively capital. The Department of Marketing and International Management, represented by Andrea Ettinger and […]
The same video game in 2D, 3D or virtual reality – How does technology impact game evaluation and brand placements?
Co-authors: Johanna Röttl and Ralf Terlutter
The open access paper is available here:
http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0200724
