Media and Convergence Management: The perfect blend for a unique degree programme

Media and technology are transforming our lives. The blurring of boundaries in the TIMES sector (Technology, Information, Media, Entertainment and Security) requires sound cross-sector expertise. The English-language Master’s degree programme in Media and Convergence Management provides students with knowledge in the fields of cultural studies, media studies, economics and technical sciences and thus provides the best possible preparation for their future careers. Rebecca Scheiber opted for this unique Master’s programme and tells us about her experience of studying and about tackling change in a responsible and creative way.

Why did you choose this degree programme in particular?

I always wanted to pursue a Master’s degree in MCM (Media and Convergence Management) because I find the subject matter fascinating. As a student you acquire a wide range of skills in the fields of media and communication, management and marketing, plus technical and legal know-how. I also liked the fact that the programme is taught in English. Partly because it’s a language I enjoy, and partly because it underlines the international nature of the degree programme. This varied blend makes the degree programme unique and special in my eyes.

Are there still new experiences for you at university?

Absolutely, for example my first online exam! When time was up, the entire exam, i.e. everything I had written and all my answers, was automatically submitted. So, all my responses and entries suddenly disappeared from the screen – it was quite unsettling, as you can imagine. However, the online tutor immediately reassured me that everything had been saved and submitted properly. Still, it was a strange and definitely a novel situation for me.

Has your view of the world changed as a result of your studies?

Yes, especially because of the current Master’s degree. I have come to fully appreciate the ever-increasing relevance of new communication technologies and their influence on the most diverse areas of life. Plus, my work as a teaching assistant has also heightened my focus on science. The research conducted by scientists represents an important contribution to the development of our society.

What is the best way to explain the content of your degree programme to your family or friends?

Whenever someone asks me what I’m studying, I always answer that media and technology are changing our lives in many different areas and that studying gives us the necessary comprehensive knowledge. We are taught to understand the technical side of communication technologies and also learn about legal basics, how to deal with the multitude of communication channels and how to design marketing campaigns based on these channels. This kind of all-round knowledge is becoming more and more important.

Why did you choose Klagenfurt?

I think the city of Klagenfurt is great, especially because of its proximity to Lake Wörthersee and the Mediterranean charm of the city centre. Even though you are in the city, you have plenty of opportunities for outdoor activities. For me, this mix stands for quality of life.

Why study here?

What I value most is the personal interaction here at the university between students and teaching staff.  You have the chance to take an active part, as the courses and lectures are not too overcrowded. This meant that I was always able to absorb and learn a lot.

What do you look forward to when you come to the university?

To an inspiring day with colleagues, new learning achievements, and all this comes wrapped up in an informal and friendly atmosphere.

Do you have any advice for new students?

As soon as you start studying here, you can look forward to friendly interactions between students and also between students and lecturers. Everyone is really very helpful and new students are given a lot of help if they need it. Especially when it comes to how to find your way around campus or how best to settle into student life. Above all, make use of the information and events offered, such as the Welcome Days, as you can get in touch with students from your respective area of study here.

Where do you see yourself in 10 years? Which field would you like to work in?

Having worked as a teaching assistant and tutor, I would very much like to pursue a career here at the university. I have discovered the pleasure I take in scientific work and in working with students in the classroom, and I would like to continue working at the university as a researcher and teacher.