Pharmaceutical advertising: A combination of information & emotion produces the best results

A new study, which takes a close look at the acceptance of advertising for non-prescription medications, has recently been published as a comprehensive book publication. The investigation focused on the pharmaceutical markets in the USA, in Germany, Austria and Brazil.

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Self-aware computing systems

Knowledge about oneself and how this influences one’s behaviour are well-established concepts from the fields of psychology and cognitive science. Over the past five years, an international team of researchers has studied how these concepts can be applied to computing systems, and the results have recently been published in a book.

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Highly prominent product placements tend to benefit from 3D movies, while placements with low prominence lose out

Product placements in movies are omnipresent. But how do modern film technologies, particularly the 3D technology, influence the memory of brands placed in movies? A new study has revealed that only brands placed very prominently benefit from 3D as compared to 2D technology, while the memory of less prominent and more subtle placements tends to dwindle. In the case of 4D movies (3D enhanced with scent), the memory was weakest.  

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Sustainability science: New book on society-nature interaction

A new book, which is published just in time for the 3rd ISA Forum of Sociology 2016 in Vienna, comprehensively presents the current state-of-the-art of the Vienna School of Social Ecology. The conceptual repertoire of Social Ecology is exemplified by a cornucopia of empirical studies presenting exciting new research.

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Optimal consolidation of public finances

Slovenia, struggling with a crisis-ridden economy, takes centre stage in a new FWF-funded research project, in which researchers strive to figure out the strategies required for the optimal consolidation of public finances.

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Wissenschaft und Kunst reflektieren europäisches Kulturerbe

Gibt es ein harmonisches europäisches Kulturerbe, oder ist es nicht im Gegenteil so, dass die europäische Kultur durch ihre Konflikte und historischen Brüche gekennzeichnet ist? Ist es möglich, festgefahrene Fronten zu überwinden, um zu einer europäischen Imagination zu kommen, in der Differenzen und Widersprüche selbstverständlicher Teil des Gemeinsamen sind? ForscherInnen und Kulturschaffende in neun europäischen Ländern gehen dieser Frage in einem EU-Horizon-2020-Projekt nach. Anfang Mai treffen sie sich in Klagenfurt zu einer Auftaktveranstaltung.

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