Annual Conference “Konsum & Verhalten” 2024

The annual conference of the research group “Konsum & Verhalten” took place at the Alpen-Adria-University of Klagenfurt from September 19th to September 21st, 2024. The conference was jointly organized by the Department of Marketing and International Management and the Institute of Media and Communication Studies and thus had an interdisciplinary focus.

In addition to exciting scientific presentations on the participants’ current research projects, the guests were able to get to know not only the AAU itself but also Klagenfurt through the supporting program.

The scientific program enabled an interdisciplinary exchange on topics related to consumption and behavior and contributed to the expansion of the participants’ methodological skills. As part of a guided tour of the campus, the guests were able to gain an insight into the Popper Collection, and the drone hall was also visited. Klagenfurt itself got to know better on a guided tour with a night watchman.

Culinary delights were served to the participants not only during the conference at the buffet but also in the evening in local restaurants.

Journal of Consumer Affairs – Best Article Award

The article “How Consumer Networks Contribute to Sustainable Mindful Consumption and Well-Being,” written by Birgit Teufer and Sonja Grabner-Kräuter, was honored with the Journal of Consumer Affairs Best Article Award 2024. This award is presented by the American Council on Consumer Interests (ACCI) for outstanding scientific work in the field of consumer research and consumer interests.

ICORIA 2024

From June 27 to June 29, 2024, researchers from various nations and disciplines came together in Thessaloniki, Greece at the 22nd International Conference on Research in Advertising (ICORIA 2024). This year’s theme was “Moving forward, looking back: advertising in the advent of AI”. The Department of Marketing and International Management was represented with two scientific contributions.

Building genuine (decision-making) behaviour into economic models

Economists endeavour to emulate the behaviour of actors in economic contexts in order to calculate the consequences. The difficulty is this: Many at times restrictive assumptions concerning the behaviour of actors do not reflect the real world. A new project funded by the Anniversary Fund of the OeNB (Oesterreichische Nationalbank) aims to get a better grasp on reality.