Media and Convergence Management: Ideally qualified for professional challenges!

Isabell Koinig is the programme director of the Master’s degree in Media and Convergence Management. Her research interests are broad and cover a spectrum that includes the science of advertising and market research, media economics, and international management. She spoke to us about interface management, nomophobia, and her personal approach to media studies.

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Alpen-Adria Visiting Professorship 2019 – Welcome, Prof. Tanja Oblak Črnič, PhD

We are pleased to welcome Professor Tanja Oblak Črnič, PhD from the University of Ljubljana at the department of Media and Communications, as an Alpen-Adria Guest Professor of the Faculty of Humanities for the spring semester of 2019. Read more

Pharmaceutical advertising can empower patients

Autumn is flu season and that means it is high season for pharmacies selling over-the-counter cold and flu remedies. Those who aren’t reminded by their own running noses, are sure to be alerted to these types of pharmaceutical drugs by advertisements and posters. A team of researchers has recently studied the extent to which pharmaceutical advertising supports the so-called self-empowerment of patients. The investigation focused on Brazil, the fastest-growing pharmaceutical drug market in the world.

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Rätselhafte Bildwelten

In einer Welt, in der das Subjekt stets damit zu tun hat, sich ein Bild von sich zu machen und andere darüber ins Bild zu setzen, untersucht das Forschungsgebiet der Visuellen Kultur wesentlich mehr als künstlerische Werke der Hochkultur. Anna Schober beschäftigt sich (auch) mit populären Bildwelten und lernt daraus viel über das Betrachten sowie über Betrachtete und Betrachtende.

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Die 24/7 Online-Working-Generation

Die Grenze zwischen Arbeit und Freizeit lost sich durch die digitale Verfügbarkeit immer mehr auf. Medienwissenschaftlerin Caroline Roth-Ebner hat Fakten gesammelt und macht Vorschlage, wo die Steuerung ansetzen musste.

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Netflix knows what you want to watch

Streaming platforms are gradually taking the place of traditional television. Series on demand are a good money earner. Using the example of ‘House of Cards’, Media researcher Elena Pilipets tells us about the basis of Netflix’s success and how to create a winning series.

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Shaping digital creativity – with laptops, smartphones and other technology

Christian Kruschitz is researching how companies use digital media and applications to shape the workplace, by looking at small and medium-sized enterprises (SMEs) currently undergoing digital transformations in Carinthia, Austria.

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Allow us to introduce: Fräulein Flora

Eva Krallinger-Gruber, from Salzburg, studied Journalism and Communication Studies at AAU. She has worked in France, Belgium, America and Switzerland. Now she is her own boss, and spends her time showing what Salzburg has to offer in the online city magazine ‘Fräulein Floras Favourite Hangouts’. She runs the blog together with her husband and is planning to publish her own magazine soon. In the interview she explains why she chose to study in Klagenfurt and what advice she would give to students today. Read more

Der schnelle Vorwurf des Greenwashings

Mangel an Glaubwürdigkeit, Widersprüche und politische Programmatik: Das Verständnis von CSR von Energieunternehmen zeigt sich in der Außenkommunikation. Franzisca Weder und ihr Team gehen dem Greenwashing auf den Grund.

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Schöne neue Welt der MedienproduzentInnen


Heute werden Medieninhalte nur mehr selten von ausgebildeten JournalistInnen produziert, die von medienethischen Leitlinien geprägt sind. ad astra hat gemeinsam mit der Philosophin und Medienwissenschaftlerin Larissa Krainer einen Blick hinter die bunt leuchtende Fassade der Mediatisierung der Gesellschaft geworfen.

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